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#NABJ12: New Platforms. New Directions. New Orleans

Learning Labs

All Learning Labs will be held on Wednesday, June 20. Registration is required for all Learning Labs. Each  You must be registered for the NABJ Convention to attend any Learning Lab. 

Learning Lab Registration Special Only $10!

8:00 a.m. – 5:00 p.m.
Learning Labs (Full Day)

Learning Lab: Career Transition: Change, Creativity and Resilience
Location: Oak Alley (3rd Floor)
The rules of the journalism game are perpetually changing. Layoffs and buyouts have generated a feeling of helplessness among many journalists and media professionals. For older people in the industry, the job situation is of even greater concern. This session will offer attendees the tools to move forward and thrive in a competitive market.
Jackie Jones, Owner, Jones Coaching LLC
Walter Middlebrook, Assistant Managing Editor, The Detroit News
Glenn Proctor, Founder/Training Director, REDDjobb LLC


Learning Lab: 4th Annual NABJ Entrepreneurial Learning Lab: Inspiring Success in a Digital World
Powered by AT&T
Location: Napoleon Ballroom (3rd Floor)
Smart media entrepreneurs are embracing embracing new technology to launch long-lasting wealth-creating ventures. One example is the $1 billion sale in April of Instagram to Facebook. In this daylong session, those with a passion to reinvent content will explore concepts of building, growing, sustaining and selling profitable new digital platforms.

Participants will learn how to merge content using new technologies, what makes a good idea in the digital media space and what it takes to become fluent in a variety of digital forms – from broadband, blogs and social networks to web-based programs, mobile applications, and more.

If you have a passion for creativity and an entrepreneurial mindset to become a new leader in the digital media industry, join the dialogue on how to invent your own digital product.

A diverse group of experts, entrepreneurs and government officials will share their insights, strategies, tips and real-world, proven business models.

8:00 a.m. – 9:00 a.m.
Continental Breakfast and Networking

9:00 a.m.
Sheila Brooks, Founder and CEO, SRB Communications and The Brooks Business Report®

9:15 a.m. – 9:30 a.m.

Keynote Speaker
Marie Johns, Deputy Administrator, U.S. Small Business Administration

9:30 a.m. – 10:45 a.m.
State of Minority- and Women-Owned Businesses

Kristal High, Co-Founder and Editor-in-Chief, Politic365

Dorrissa Griffin, Co-Chairwoman, Communications Consumers United
Jonathan M. Burns, Esq., Attorney, Krooth & Altman, LLP
Nolan Rollins, President and CEO, Urban League of Greater New Orleans

10:30 – 11:00 a.m.

11:00 a.m. – 11:45 a.m.
Keynote Speaker: Media Entrepreneurship in a Digital World
David Honig, President & CEO, Minority Media and Telecommunications Council

David Honig is President & CEO of the Minority Media and Telecommunications Council (MMTC), a national nonprofit organization dedicated to promoting and preserving equal opportunity and civil rights in the mass media, telecommunications and broadband industries, and closing the digital divide. MMTC is generally recognized as the nation’s leading advocate for minority advancement in communications. The organization strongly believes that the breathtaking changes in communications technology and the new global forms of media partnerships must enhance diversity in the 21st century.

NOON – 1 p.m.

1:00 – 2:00 p.m.

2:00 p.m. – 3:30 p.m.
Inspiring Success as a Media Entrepreneur in a Digital World

Sheila Brooks, Founder and CEO, SRB Communications, Washington, DC

Denise Lloyd, President and CEO, D.H. Lloyd & Associates, Washington, DC
Marseyas Fernandez, President and CEO, MSF Global Solutions, New Orleans, La.
Mark Samuel, Certification Manager, Louisiana Minority Supplier Development Council
Lynette Colin, Director - Urban League of Greater New Orleans Entrepreneurship and Women's Business Resource Center

3:30 p.m. – 4:00 p.m.


Learning Lab: ONACamp @ NABJ Learning Labs
Location: Versailles Ballroom (3rd Floor)
Looking for the latest in digital skills? Join us for a day of hands-on training with some of the top leaders in digital journalism. This session, split up into workshops, will cover the latest in digital investigative reporting, mobile reporting, social media, audience engagement skills and and web tools. Get on the fast track to better reporting with greater impact using the power of the Internet. This exciting day of intensive digital journalism training is organized by the Online News Association, courtesy of a grant from the Gannett Foundation.

Lunch will be provided for all registrants.

8:00 a.m. – 9:00 a.m.
Social Media as a Reporting Tool
With real-time reporting, social networks have become a prequel to the newsroom, providing peer-to-peer conversation, audience engagement, sources and resources. Not to mention they are often the highest traffic drivers to news sites. This session will show you the benefits of social media and the hottest tools and techniques to report your story faster and more efficiently.

Niketa Patel, Social Media Project Manager, Social Media & Search, CNN Money

9:00 a.m. – 10:00 a.m.
Mobile Newsgathering: Reporting from the Field
Reporting on-the-go has never been easier when all the tools you need can fit into your head. This session will show you the reporting power of the smartphone. We’ll show you the basics of how to use hand-held devices as a journalistic tool, featured apps to use as well as best practices for reporting, editing and sharing stories to any media platform with your smart phone.

Justin Ellis, Assistant Editor, Nieman Lab

10:00 a.m. – 11:00 a.m.
(Mostly) Free Tools
Take a whirlwind tour of free tools that will let you stream live video, edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.

Kwan Booth, Co-Founder, Oakland Local

11:00 a.m. – Noon
Tumblr for Newsrooms
Audience engagement is not only about keeping customers happy, it also helps cultivate loyal readers who will return repeatedly. This session will explore use of Tumblr, one of the most user-friendly platforms for boosting this engagement. This session also will demonstrate best practices and tools for building meaningful online communities, as well as how journalists can move from the web to mobile to real-life connections.

Phoebe Connelly, Editor, Yahoo! News

Noon – 1:00 p.m.

1:00 p.m. – 2:30 p.m.
Next Levs: Immersive Reporting & Newgames
Video games have long fascinated many. As technology advances, so have the tools to augment our experience. Piggybacking on recent advances in virtual reality technology, Nonny de la Peña has begun offering powerful news experiences to the public. Her work uses the latest virtual reality goggles coupled with compelling audio to create a first-person experience of the events or situations that take place in the real world. By harnessing the sense of presence – or being there – that comes with these 3D technologies, her brand of immersive journalism allows an audience member to personally engage with a story through unprecedented access to the sights, sounds, and even feelings and emotions, which accompany the news.

Nonny de la Peña, Annenberg Fellow, Founder, &

2:30 p.m. – 4:00 p.m.
Google Fusion 101
Journalists know it’s crucial to back up stories with cold, hard facts. Numbers and statistics are essential. They can contribute toward the creation of interactive visualizations that allow readers to focus on parts of the story most important to them, and to make their own discoveries. Participants in this session will learn how to find datasets, how to extract stories within data and, ultimately, how to present that data through sortable tables and interactive maps created with Google FusionTables. By the end of the session, participants will have completed a functioning interactive data visualization, and will have learned how to apply visualization techniques to stories that can have deep meaning for local communities. Participants should bring laptops.

John Keefe, Senior Editor for Data News & Journalism Technology, WNYC


1:00 p.m .  – 5:00 p.m.
Learning Labs (Half Day)

Learning Lab: Starting Your Own Company: Visual Entrepreneurship
Powered by Camera Bits
Location: Elmwood (3rd Floor)
Times are changing for visual journalists, who are losing their jobs in newsrooms or in academia. This session led by the NABJ Visual Task Force will explore the business end of visual journalism with the intention of helping participants remain relevant and employed. Participants will learn to think beyond freelancing and explore details of creating their own media companies. Financial planning, branding, marketing and legal rights will be covered, along with protecting copyrights, forming partnerships, and billing and keeping clients. The session also will tackle questions that commonly arise, such as whether an LLC or corporation is more appropriate or how to write a good "For Hire” contract.

Brian Branch Price, Photographer
Sarah Glover, Multimedia Journalist, Sarahmedia
Carl Juste, Photojournalist, Iris PhotoCollective
Danese Kenon, Multimedia Journalist, Danese Kenon Photography, LLC
Jason M. Johnson, Photographer, JMJohnson Photography
Jeffery Salter, Photographer, Jeffery Salter Photography


Learning Lab: Free Tools for Journalists
Location: Magnolia (3rd Floor)
The variety of software and app tools available for journalists can become confusing and daunting. This session will wade through all that, and will cover Facebook for Journalists, Tumblr, Google+, Flickr, Twitter and more. This session also will demonstrate how these tools can enhance news stories.
Serbino Sandifer-Walker, Journalism Professor, Texas Southern University, Multimedia Producer, KTSU-FM
Mark Luckie, National Innovations Editor, The Washington Post
Nakia Cooper, Digital Content Producer, KHOU-TV


Learning Lab: Branding U: The Student Edition
Location: Belle Chasse (3rd Floor)
Sending a resume and cover letter through the mail is so yesterday. Job seekers need an electronic portfolio. This three-hour workshop will give participants strategies for using cutting-edge applications to develop a virtual resumes. The session also will offer tips for using Twitter and Facebook to promote a brand, and on creating an action plan that will have recruiters banging on the door.

Herbert Lowe, Professional in Residence, Journalism Department, Diederich College of Communication, Marquette University, former president of NABJ
Wesley Lowery, NABJ Student Representative
Walter Middlebrook, Recruiter, The Detroit News
Paula Bouknight, Recruiter, The Boston Globe
Irv Harrell, Recruiter, The St. Louis Post Dispatch

Register (Free for student members)

Learning Lab: Jumpstart Your PR Transformation
Location: Melrose (3rd Floor)
Are you transitioning from journalism to public relations? Are you ready to start your own agency? Or are your PR pitches and projects languishing in a digital waiting room? Every media response can change a public image, for better or for worse. This learning lab will demonstrate award-winning PR software and bring together all the elements needed to engage the right influencers, generate coverage, achieve quantifiable results and manage campaigns. This session also will examine solutions, software and best PR practices.

Terry Allen, CEO, 1016 Media/Terry Allen PR/CBO Development
Nick Nelson, COO, Liquid Soul Media
Maria Roberts, CEO, Written Word Communications


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