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2011 Convention - Tuesday and Wednesday
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TUESDAY, AUGUST 2, 2011

9:00 a.m. – 5:00 p.m.

NABJ BOARD OF DIRECTORS MEETING
Location:

WEDNESDAY, AUGUST 3, 2011

7:00 a.m. – 7:00 p.m.
REGISTRATION & WELCOME CENTER

Location: Broad Street Foyer

Make sure to visit the registration & welcome center for all of your convention materials. Sign up for the special events, including the golf tournament, the 5K Walk/Run, and purchase tickets to the Salute to Excellence Awards Gala and Saturday Gospel Brunch.


All Learning Labs are CLOSED as of 7/26/2011

8:00 a.m. – 5:00 p.m.
NABJ LEARNING LAB: CREATING WEALTH IN AN INNOVATION ECONOMY

In partnership with the PA-NJ-DE Minority Supplier Development Council
Location: 115A

Journalists and other media professionals can be passionate about what they do and still create wealth. Today’s tough economy and digital revolution make traditional newsroom jobs and media opportunities scarce. We need to learn how to brand ourselves and invest in that brand. We must create our own jobs and economic opportunities. We must take it upon ourselves to restore the American Dream.

Entrepreneurs, federal government officials and experts share inspiring stories, educational resources, current trends, and more on how to gain a competitive advantage and leverage your brand, banking and business relationships to build and grow a profitable enterprise.

To become a successful entrepreneur in the media and communications industry, journalists must be fluent in a variety of media forms and understand trends that are redefining journalism, including media economics and product development, business and marketing.

The Learning Lab will feature four discussion forums throughout the day including:

• The State of Women and Minority-Owned Businesses
• How MBEs Can Impact the Next Generation of Entrepreneurs
Powered by the LEAD Program
• A Social Media Primer for Small Business Communications

Sheila Brooks, Founder, President and CEO, SRB Communications
Harold T. Epps, President and CEO, PRWT
Wade Colclough, President and CEO, PA-NJ-DE Minority Supplier Development Council
Ric Ramsey, President and CEO, The LEAD Program
Maria Beckett, CEO, Maricom Systems,Inc.
Lena W. West, CEO and Chief Social Media Strategist, Influence Expansion
Irv Randolph, Managing Editor, The Philadelphia Tribune
DeDe Myers, Vice President and Community Affairs Officer, Federal Reserve Bank of Philadelphia


8:00 a.m. – 5:00 p.m.
NABJ LEARNING LAB: MULTIMEDIA TRAININGTHE ART OF INNOVATION: THE INTERSECTION OF CRAFT & CREATIVITY

Location: 115B

This flagship workshop, a joint venture of the Visual Task Force and the Digital Journalism Task Force, will give NABJ members the ability to stand out in their newsrooms, on their social media sites and in their own entrepreneurial journalism ventures by telling compelling stories across a multitude of mediums. After years of technology training, we bring the experience full circle and begin where we never should have left – with our craft and creativity. We examine the power and potential of our newfound digital skills and how we should look at storytelling across a multitude of platforms. Attendees are encouraged to bring examples of completed projects or works in progress that incorporate the tenets of multimedia for open feedback from our panelists.

Our moderator will lead the morning session by kicking off a discussion about craft and creativity followed by presentations by our other two panelists. After a Q&A session for the morning segment, we will break for a brief lunch. The afternoon session will be reserved for workshop participants to share examples of their work for feedback.

A session wrap-up led by our moderator will go over the highlights of the stories and projects that were shared and offer suggestions on best practices to move forward. Participants will leave refreshed and renewed with a deeper knowledge of what they can do and how to complete those stories.

Mark S. Luckie, National Innovations Editor, Washington Post
Kenneth Irby, Senior Faculty/Visual Journalism & Diversity Programs, the Poynter Institute,
Serbino Sandifer-Walker, Professor, Texas Southern University and Multimedia Director, KTSU


8:00 a.m. – 5:00 p.m.
NABJ LEARNING LAB: NPR’S AUDIO STORYTELLING WORKSHOP

This lab is closed as of 7/20/2011
Location: 115C

What makes a good audio story? Whether your goal is to do a full-blown radio story, use audio clips in your blog, accompany photos on the Web or create a podcast, this one-day workshop will show you how to understand audio’s storytelling strengths, select the best sound, write for the ear, and write to sound. You’ll also get an opportunity to use audio recording equipment and to do digital audio editing. You will need to bring your own laptop and download audio editing software in advance.

Sora Newman, Senior Trainer, NPR
Thom Woodward, Assistant Producer of News Operations, NPR

8:00 a.m. – 5:00 p.m.
NABJ LEARNING LAB: INNOVATING JOURNALISM: IN YOUR NEWSROOM, CLASSROOM AND BEYOND

This lab is Closed as of 7/ 7/ 2011
Location: 118C

Coming up with new ideas is difficult especially when the pressure is on and the opportunities are virtually endless. Your newsroom wants a mobile app and you have no idea how to conceive it, let alone create one. Students are clamoring for ways to create a news start-up and you’re unclear on where to begin. After decades of service, you’ve been downsized and need a new direction. Your journey can start or continue in this session. Using Human Centered Design to facilitate the product development process, it will help you generate grant-worthy ideas as well as tangible mobile apps, websites and businesses for news consumers.

Retha Hill, Director, New Media Innovation Lab, Arizona State University
Brandon Harris, Senior Creative Services, Manager Merritt Group

8:00 a.m. – 3:00 p.m.
CHAPTER DAY: PROFESSIONAL CHAPTER LEADERSHIP PROGRAMMING

Location: 117

Chapter Presidents and Executive Committee members gather for a full day of workshops geared at building their chapters’ foundations. Fundraising, governance and advocacy are among the topics.

3:00 p.m. – 5:00 p.m.
REGIONAL CAUCUSES

Location: 117

Meet with your regional representative and discuss activities within your area. This is also a terrific opportunity to meet fellow chapter leaders in your region.

1:00 p.m. – 5:00 p.m.
NABJ LEARNING LAB: MOBILE STORYTELLING 101

This lab is closed as of 7/7/2011
Location: 118B

You’ve been asked to cover a breaking news story with a mobile device and you have no clue how to use it. As more newsrooms use multimedia tools, it’s time for you to learn how to shoot and edit to improve your storytelling on the go. This session will teach you how to capitalize on visual as well as editing techniques to improve your story. Whether you’re a journalist, an entrepreneur or an educator, learning how to use mobile devices to capture relevant information is now an essential skill. Limit 35 participants.

Val Hoeppner, Director of Education, Freedom Forum, Diversity Institute

1:00 p.m. – 5:00 p.m.
NABJ LEARNING LAB: GETTING IN THE FLOW: SOCIAL MEDIA FOR BEGINNERS

Location: 119A

This hands-on workshop for the less-than-tech-savvy seasoned journalist offers a tour of the best online tools to get over the digital hump. Participants will learn how to access the best of what the Web has to offer for their personal and professional needs – including finding sources on Twitter and Facebook, using social bookmarks to follow a beat, and utilizing your iPhone or Droid phone to videotape, shoot, edit and upload photos to a blog or Web site. This workshop is perfect for those whose careers began just before their newsroom converted to Atex. Participants will leave with a basic toolkit and confidence to evaluate where to find what they need online. Bring your laptops, iPhones or Droid phones.

Ingrid Sturgis, Assistant Professor, New Media, Howard University
Frederick Kendrick, Broadcast Journalist, Howard University


1:00 p.m. – 5:00 p.m.
NABJ LEARNING LAB: HANDS-ON COMPUTER-ASSISTED REPORTING

Powered by Investigative Reporters and Editors (IRE)
Location: 118A

Attend this hands-on workshop and learn how to use Excel spreadsheets for deadline and beat reporting on budgets, salaries and more. Learn basic, but powerful functions including putting information in order, filtering out just what you need from a national or statewide data set, and doing math calculations such as change and percent change from officials and convert it into a spreadsheet.

Ron Nixon, Washington Correspondent, New York Times


7:00 p.m. – 9:00 p.m.
WELCOME RECEPTION

Powered by Comcast/NBCUniversal and U.S. Army
Location: National Constitution Center
Transportation Pickup Location: Marriott Hotel; 12th Street

NABJ welcomes all of its members to the City of Brotherly Love with our kickoff reception at the National Constitution Center on Independence Mall. Join us for an elegant evening of entertainment, networking and connecting with new colleagues and old friends. Explore the historic museum that brings the U.S. Constitution to life with multimedia exhibitions, live performances and educational resources.

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