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2015 Convention - NABJ Produce Better Producers
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#NABJ15 in Minneapolis, MN
Hilton Minneapolis
Minneapolis Convention Center
August 5-9 


Producing Better Producers
Thursday, August 6, 2015
1:00 p.m. - 5:00 p.m.

Application Deadline: Friday, July 10, 2015

One of the most challenging jobs in any television newsroom is that of the line producer. It is also one of the hardest positions to fill.

From creating a show rundown, writing well-crafted scripts, making crucial editorial decisions, to managing staff both on and off the air, the job of a producer is multifaceted.

In this interactive workshop veteran news directors will work with participants to shape them into better writers, producers and managers.

Producers will submit an application that includes a resume and a link to a telescoped version of his/her newscast, complete with teases and transitions. (Newscast should be uploaded to file-sharing site such as Youtube, Vimeo or a personal website)

Depending on the number of applications, the panelists will select up to 24 participants.

Each news director will work with a group of four producers, reviewing each participant’s newscast. The producer will explain the thought-process behind his/her decisions. The news director and other producers will do an in-depth examination of each newscast.

The day will also include discussions on how to prepare for advancement from producer to executive producer, how to have difficult conversations and general networking tips.

Each producer will leave with a better understanding of how to create more compelling newscasts.

Due to the large number of applications, only those selected for the program will be contacted. The final decision notification will be sent via email.

To apply, members must complete and submit the application below by Friday, July 10, 2015. 

"The workshop was a great opportunity to work with producers from markets of all sizes and remind them of their fundamental journalistic responsibility. In many newsrooms, because of the demands on them, producers become "show stackers” first and journalists third or fourth. The panel was able to re-ignite that part of the fire in them, as well as view newscasts and give them helpful, honest critiques that oftentimes managers in their newsrooms are too busy to give them.  As they left the room, many of the participants thanked the panel for their time and giving them the attention that is sometimes lacking."

Ken Jobe, Former News Director at WHBQ, Memphis, TN

"I have grown tremendously since attending NABJ's Producer's Learning Lab. I believe being there sharpened my skills and enhanced my quality of work. Learning among like-minded people with similar goals made me a better producer. What I learned, I have shared with other producers so our station can produce stronger newscasts. Thank you and the panel for everything."                             

Perna Roberson, Producer, WXIA-TV, Atlanta, GA


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