Community Journalism: How to Produce Content in Your Own Backyard
Using New Age Tools
A few years after major newspapers across the country began shifting their
focus toward covering communities, hyperlocal sites began to spread. This
workshop will teach journalists how to use user-generated content, blogs and
social networking tools, such as Facebook and Twitter, to get news delivered
to hyperlocal sites and online media including Patch, The Huffington Post and
Covering Wealth and Poverty
American Public Media’s Marketplace launched its Wealth & Poverty Desk
in February, a major new unit comprised of an experienced and diverse group
of two reporters, two producers and an editor to cover wealth, poverty and
the impact of the wealth gap. By June, the unit will have four months of
experience in covering this complex and important area with Marketplace’s
clarity and conversational style. In this workshop, we will share our
experience and expertise, narrowing the focus for NABJ
to best serve the needs of attendees. Topic areas include: making sense of
complex economic concepts and data for audiences; turning the numbers into
human stories; handling wealth and poverty and election coverage; and how to
focus on the economic issues at stake.
Faces Behind the Lens: Sports Jobs You Should Know About
All sports fans and enthusiasts are familiar with the glamorous on-air
positions. However, what we don’t see are the faces behind the lens – the
producers, directors, editors, talent bookers and publicists who are calling
the shots. These individuals are the ones making moves behind the camera and
defining moments for the world to see and enjoy. On this panel, a diverse
group of professionals will give an overview on the sports jobs you should
know about and what it takes to get and succeed in these important positions.
From Fracking to Food Deserts: How to Cover Environmental Stories
There’s more to covering energy and the environment than gas prices and
polar bears. Environmental issues are everywhere, touch every beat and
disproportionately impact African-Americans. Yet environmental coverage
remains limited in scope and quantity despite the fact that it’s one of the
hottest beats in journalism. Story opportunities abound – if you just know
where to look. This panel will highlight major environmental topics and equip
participants with the resources to localize national environmental and energy
stories and find energy and environmental stories on their own beats.
From the Playing Field to The Press Box
Professional athletes are accustomed to answering – and sometimes dodging
– the tough questions. What is it like leaving the game and being on the
other side – now being paid to publicly constructively criticize others? This
workshop features those who have made the switch.
Getting That First Job…What You Haven’t Heard Before
As NABJ goes into its 37th year, many aspiring
journalists are trying to breaking into the work force for the first time.
There is so much worry about in finding a job in today’s economy. This panel
will offer new and innovative ways to address this persistent problem. This
is a PRACTICAL workshop on how to get a job after
graduation. All the panelists have graduated within the last five years, and
received job offers within weeks of their graduations. We will present new,
innovative, practical and unique advice to help students and young
journalists stand out and ultimately get a job. We will focus on diversifying
skills, effective networking, building experience (not solely with
internships) and enhancing interview skills. Attendees will leave with
concrete takeaways, including a top 10 tips handout and 250 business cards.
Meeting the Challenge: Mean and Lean Investigative Reporting
To meet the new demands of investigative reporting you must create quicker
investigations and try to get more done with less without sacrificing
long-term, in-depth reports. You’ll learn how to become more innovative and
creative to feed the beast and maintain the integrity of investigative
reporting. The session will also focus on telling those long stories in less
time, a line producer’s dream. Plus we’ll focus on branding yourself and your
station to be more than just an investigative reporter, but still have a unit
that’s always there for viewers.
NPR’s The Audio Cut
At a time when visuals and web design have become central to how
journalists convey the day’s stories, we show you how the art of the audio
cut is a foundation of multimedia reporting. You’ll understand how to expand
your reporting tool kit to include the use of audio sound and interviews to
enhance other media. You’ll find out how to find the right voice (the guest,
the quotes), focus on tone and intonation rather than statistics and figures,
use natural sound and music to create a sense of place and think of audio as
a visual medium.
On the Business Beat
The world economy, local economies, the stock market, housing market,
small businesses, corporations and Occupy Wall Street — all of these things
are incorporated into the business beats of news organizations. This session
will allow attendees to hear best practices on how to develop a nose for
business reporting and how to break into this growing and popular beat.
Photojournalism: How To? Where To? And What’s Next?
This workshop will provide a clear, practical understanding of the
evolution, pertinence and future of photojournalism. The working
photojournalist finds it increasingly difficult to secure income and protect
image copyrights with the aggregation of the Internet, along with various
news sources. So it behooves journalists to develop a proper perspective on
the innovations of technology and its direct effect on tomorrow’s job market.
By tracing photojournalism back to its early stages and following it up until
the present, panelists will help pinpoint the basic qualities that a
journalist should express. The workshop will also offer insights through
panelists’ experience and expertise and provide a guideline of how the
working photojournalist can capitalize in today’s interconnected society.
Attendees will walk away with the knowledge of future innovations to take
back to their local newsrooms/chapters, along with the ability to effectively
make a difference.
New Ways to Cover Political Campaigns
The dispatches from the road have been replaced by Twitter feeds, blogs
and viral videos. Are you taking advantage of new technologies and ways to
report on campaigns from the field? Hear from veterans and "new jack”
reporters who are breaking the mold on campaign coverage, and learn how to
get paid for your expertise. From first-time reporters to seasoned veterans,
getting the all-important credential to national political conventions is the
first step. Now that you’re inside the bubble, what kind of stories are
people looking for back home? Last, separating reporting from opinion when
covering a campaign is often difficult, so learn how you can turn your
expertise into an asset.
Put Your Best Pitch Forward: A Guide for Allies and LGBT Journalists
Reporters who have an interest in pitching LGBT-inclusive
stories don’t always know how. This panel of media professionals (editors,
columnists and award-winning bloggers), both openly LGBT
and straight allies, will share how to advocate for LGBT-inclusive
stories in the newsroom. Find out how to package your story by emphasizing
common values and human interest stories that all readers can relate to.
Panelists will present their success stories, and reveal what worked and what
Talking Heads 101
It’s no longer enough to just be able to report these days. Today’s
journalist needs to be ready to serve as an expert and provide perspective,
analysis and commentary on their stories to local and national media outlets.
The problem is, while they may be deft at interviewing, many print
journalists have never learned how to give good interviews for a broadcast
audience. This session will offer tips, tricks, dos and don’ts for print
journalists wading into the world of radio and television interviews and
serve as a crash course on how to be effective on the other side of the
The Art of the Hustle
This financial seminar for young journalists just starting out is designed
to offer a reality check. Graduating is a scary thing, but it’s even scarier
when you don’t know where your next dollar is coming from. Life
post-graduation isn’t much better when you’re busy squeezing change out of
your last dollar. Let’s not let the "paying your dues” experience cost young
journalists their dream. Young journalists need to know how to work a side
hustle and how to invest early. They also need to know how to budget, how to
invest and how to save. This panel targets graduating seniors, recently
unemployed young journalists and recently employed graduates.
The Art of the Live Shot
The ability to deliver a "breaking” story on a tight timeline, often with
limited resources, is the backbone of many a successful TV news career. This
workshop features ideas and work samples from panelists, as well as the
audience, making for a mutually beneficial master class that is as
fundamental as writing and research. Veterans and "new-school” multimedia
journalists will benefit.
The Professor’s Press Conference: What They Didn’t Tell You in
Graduate School about Academia
Many journalists have made the transition from the newsroom to the
classroom and have committed to inspiring the next generation of media
professionals. However, they did not realize how much time is spent in
committee meetings, on service projects to the university or serving as an
academic or organization’s adviser. The panelists will explore the side of
university life that we did not anticipate before arriving on campus.
Educators in the audience will have the opportunity to share their own
experiences as well as be invited to ask questions of the panelists. The
panel will be presented as a press conference to allow the audience the
maximum amount of time to ask and receive answers to their questions.
Convention attendees will be invited to submit questions before the
discussion so that the panelists are certain to cover issues of interest.
Transitioning to a National Beat
Whether you’re moving from a small town to Capitol Hill, transitioning
from the state house to the campaign trail or switching from local to
national news, this session will make sure that you hit your new beat with
competence and confidence. This panel features reporters who have
successfully made the transition from local to national beats and will offer
the things they’ve learned on how to manage the news — and stress — that comes
with the promotion.
Unplug from the Daily Grind and Plug into your Future: Journalism
Fellowships Embracing Entrepreneurship, Branding and Tech Training
Working, but restless and not quite stimulated? Need a jolt of creativity?
Looking for a way to start the next chapter of your journalism career? Then
you are ready to apply for a journalism fellowship. It’s an opportunity wide
open to talented minority journalists from those with a steady paycheck to
freelancers and those from small newsrooms and large. For experienced
journalists pondering the future, there’s nothing better than having time to
step away from the daily grind and think. A year-long journalism fellowship
is a gift to yourself and a chance for a professional meditation in the midst
of the tumult of an uncertain industry. Journalism fellowships provide both a
cerebral and practical experience-classes at top universities, intimate
dialogue and exchange with fellow fellows from the U.S. and around the world,
plus hands-on tech training to hone new media skills.
Pitch Me With Your Best Shot: Turn Your Idea into a National News
This is a must-attend panel for freelancers, PR professionals and
editors/reporters to come together to pitch or be pitched potential story
ideas. A la American Idol style, PR professionals and/or freelancers will
have 45 seconds to pitch their story, product or client to a panel of
producers from select media outlets. After every pitch, panelists will give
feedback, offer ways to improve and note if they are interested in pursuing
the story. Attendees will walk away with a better understanding of what it
takes to get your story heard as well as offering a plethora of potential
story leads for journalists in attendance. The winner of the best pitch
(decided by the judges) will receive a prize.
A Working Journalist’s Guide: Obama Administration Insiders You
Need To Know When On Deadline
Whether you’re on deadline or considering an upcoming administration or
political story, you will already be behind the eight ball if you don’t know
all or some of these listed government press officials. Will you spend your
entire deadline time searching for an official response or quote, or will
your contacts from this career-enhancing session put you in line for an
award-winning story? Hear directly from top administration officials on the
current and looming headline issues coming out of the White House Executive
Office and the Environmental Protection Agency, along with the Treasury,
Health and Human Services, Education, and Housing and Urban Development
departments over the next 18 months.
NABJ Founders: Behind The Scenes
New members, students and interested convention attendees can
participate in an informal give-and-take discussion between NABJ
Founders and convention attendees who want to know and understand more about
the December 12, 1975, founding meeting of NABJ – and
the early trials and tribulations these courageous pioneers faced.