Learning Lab: 4th Annual NABJ Entrepreneurial Learning Lab: Inspiring Success in a Digital World
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Location: Napoleon Ballroom (3rd Floor)
Smart media entrepreneurs are embracing embracing new technology to
launch long-lasting wealth-creating ventures. One example is the $1
billion sale in April of Instagram to Facebook. In this daylong session,
those with a passion to reinvent content will explore concepts of
building, growing, sustaining and selling profitable new digital
Participants will learn how to merge content using new technologies,
what makes a good idea in the digital media space and what it takes to
become fluent in a variety of digital forms – from broadband, blogs and
social networks to web-based programs, mobile applications, and more.
If you have a passion for creativity and an entrepreneurial mindset
to become a new leader in the digital media industry, join the dialogue
on how to invent your own digital product.
A diverse group of experts, entrepreneurs and government officials
will share their insights, strategies, tips and real-world, proven
8:00 a.m. – 9:00 a.m.
Continental Breakfast and Networking
Sheila Brooks, Founder and CEO, SRB Communications and The Brooks Business Report®
9:15 a.m. – 9:30 a.m.
Marie Johns, Deputy Administrator, U.S. Small Business Administration
9:30 a.m. – 10:45 a.m.
State of Minority- and Women-Owned Businesses
Kristal High, Co-Founder and Editor-in-Chief, Politic365
Dorrissa Griffin, Co-Chairwoman, Communications Consumers United
Jonathan M. Burns, Esq., Attorney, Krooth & Altman, LLP
Nolan Rollins, President and CEO, Urban League of Greater New Orleans
10:30 – 11:00 a.m.
11:00 a.m. – 11:45 a.m.
Keynote Speaker: Media Entrepreneurship in a Digital World
David Honig, President & CEO, Minority Media and Telecommunications Council
David Honig is President & CEO of the Minority Media and Telecommunications Council (MMTC),
a national nonprofit organization dedicated to promoting and preserving
equal opportunity and civil rights in the mass media,
telecommunications and broadband industries, and closing the digital
divide. MMTC is generally recognized as the
nation’s leading advocate for minority advancement in communications.
The organization strongly believes that the breathtaking changes in
communications technology and the new global forms of media partnerships
must enhance diversity in the 21st century.
NOON – 1 p.m.
LUNCH ON YOUR OWN
1:00 – 2:00 p.m.
2:00 p.m. – 3:30 p.m.
Inspiring Success as a Media Entrepreneur in a Digital World
Sheila Brooks, Founder and CEO, SRB Communications, Washington, DC
Denise Lloyd, President and CEO, D.H. Lloyd & Associates, Washington, DC
Marseyas Fernandez, President and CEO, MSF Global Solutions, New Orleans, La.
Mark Samuel, Certification Manager, Louisiana Minority Supplier Development Council
Lynette Colin, Director - Urban League of Greater New Orleans Entrepreneurship and Women's Business Resource Center
3:30 p.m. – 4:00 p.m.
Learning Lab: ONACamp @ NABJ Learning Labs
Location: Versailles Ballroom (3rd Floor)
Looking for the latest in digital skills? Join us for a day of hands-on
training with some of the top leaders in digital journalism. This
session, split up into workshops, will cover the latest in digital
investigative reporting, mobile reporting, social media, audience
engagement skills and and web tools. Get on the fast track to better
reporting with greater impact using the power of the Internet. This
exciting day of intensive digital journalism training is organized by
the Online News Association, courtesy of a grant from the Gannett
Lunch will be provided for all registrants.
8:00 a.m. – 9:00 a.m.
Social Media as a Reporting Tool
With real-time reporting, social networks have become a prequel to the
newsroom, providing peer-to-peer conversation, audience engagement,
sources and resources. Not to mention they are often the highest traffic
drivers to news sites. This session will show you the benefits of
social media and the hottest tools and techniques to report your story
faster and more efficiently.
Niketa Patel, Social Media Project Manager, Social Media & Search, CNN Money
9:00 a.m. – 10:00 a.m.
Mobile Newsgathering: Reporting from the Field
Reporting on-the-go has never been easier when all the tools you need
can fit into your head. This session will show you the reporting power
of the smartphone. We’ll show you the basics of how to use hand-held
devices as a journalistic tool, featured apps to use as well as best
practices for reporting, editing and sharing stories to any media
platform with your smart phone.
Justin Ellis, Assistant Editor, Nieman Lab
10:00 a.m. – 11:00 a.m.
(Mostly) Free Tools
Take a whirlwind tour of free tools that will let you stream live video,
edit digital photos, become a social media power user, create HTML charts, analyze search keywords, embed polls and create interactive slideshows.
Kwan Booth, Co-Founder, Oakland Local
11:00 a.m. – Noon
Tumblr for Newsrooms
Audience engagement is not only about keeping customers happy, it also
helps cultivate loyal readers who will return repeatedly. This session
will explore use of Tumblr, one of the most user-friendly platforms for
boosting this engagement. This session also will demonstrate best
practices and tools for building meaningful online communities, as well
as how journalists can move from the web to mobile to real-life
Phoebe Connelly, Editor, Yahoo! News
Noon – 1:00 p.m.
1:00 p.m. – 2:30 p.m.
Next Levs: Immersive Reporting & Newgames
Video games have long fascinated many. As technology advances, so have
the tools to augment our experience. Piggybacking on recent advances in
virtual reality technology, Nonny de la Peña has begun offering powerful
news experiences to the public. Her work uses the latest virtual
reality goggles coupled with compelling audio to create a first-person
experience of the events or situations that take place in the real
world. By harnessing the sense of presence – or being there – that comes
with these 3D technologies, her brand of immersive journalism allows an
audience member to personally engage with a story through unprecedented
access to the sights, sounds, and even feelings and emotions, which
accompany the news.
Nonny de la Peña, Annenberg Fellow, Founder, ImmersiveJournalism.com & Stroome.com
2:30 p.m. – 4:00 p.m.
Google Fusion 101
Journalists know it’s crucial to back up stories with cold, hard facts.
Numbers and statistics are essential. They can contribute toward the
creation of interactive visualizations that allow readers to focus on
parts of the story most important to them, and to make their own
discoveries. Participants in this session will learn how to find
datasets, how to extract stories within data and, ultimately, how to
present that data through sortable tables and interactive maps created
with Google FusionTables. By the end of the session, participants will
have completed a functioning interactive data visualization, and will
have learned how to apply visualization techniques to stories that can
have deep meaning for local communities. Participants should bring
John Keefe, Senior Editor for Data News & Journalism Technology, WNYC
1:00 p.m . – 5:00 p.m.
Learning Labs (Half Day)
Learning Lab: Starting Your Own Company: Visual Entrepreneurship
Powered by Camera Bits
Location: Elmwood (3rd Floor)
Times are changing for visual journalists, who are losing their jobs in newsrooms or in academia. This session led by the NABJ
Visual Task Force will explore the business end of visual journalism
with the intention of helping participants remain relevant and employed.
Participants will learn to think beyond freelancing and explore details
of creating their own media companies. Financial planning, branding,
marketing and legal rights will be covered, along with protecting
copyrights, forming partnerships, and billing and keeping clients. The
session also will tackle questions that commonly arise, such as whether
an LLC or corporation is more appropriate or how to write a good "For Hire” contract.
Brian Branch Price, Photographer
Sarah Glover, Multimedia Journalist, Sarahmedia
Carl Juste, Photojournalist, Iris PhotoCollective
Danese Kenon, Multimedia Journalist, Danese Kenon Photography, LLC
Jason M. Johnson, Photographer, JMJohnson Photography
Jeffery Salter, Photographer, Jeffery Salter Photography
Learning Lab: Free Tools for Journalists
Location: Magnolia (3rd Floor)
The variety of software and app tools available for journalists can
become confusing and daunting. This session will wade through all that,
and will cover Facebook for Journalists, Tumblr, Google+, Flickr,
Twitter and more. This session also will demonstrate how these tools can
enhance news stories.
Serbino Sandifer-Walker, Journalism Professor, Texas Southern University, Multimedia Producer, KTSU-FM
Mark Luckie, National Innovations Editor, The Washington Post
Nakia Cooper, Digital Content Producer, KHOU-TV
Learning Lab: Branding U: The Student Edition
Location: Belle Chasse (3rd Floor)
Sending a resume and cover letter through the mail is so yesterday. Job
seekers need an electronic portfolio. This three-hour workshop will give
participants strategies for using cutting-edge applications to develop a
virtual resumes. The session also will offer tips for using Twitter and
Facebook to promote a brand, and on creating an action plan that will
have recruiters banging on the door.
Herbert Lowe, Professional in Residence, Journalism
Department, Diederich College of Communication, Marquette University,
former president of NABJ
Wesley Lowery, NABJ Student Representative
Walter Middlebrook, Recruiter, The Detroit News
Paula Bouknight, Recruiter, The Boston Globe
Irv Harrell, Recruiter, The St. Louis Post Dispatch
Register (Free for student members)
Learning Lab: Jumpstart Your PR Transformation
Location: Melrose (3rd Floor)
Are you transitioning from journalism to public relations? Are you ready
to start your own agency? Or are your PR pitches and projects
languishing in a digital waiting room? Every media response can change a
public image, for better or for worse. This learning lab will
demonstrate award-winning PR software and bring together all the
elements needed to engage the right influencers, generate coverage,
achieve quantifiable results and manage campaigns. This session also
will examine solutions, software and best PR practices.
Terry Allen, CEO, 1016 Media/Terry Allen PR/CBO Development
Nick Nelson, COO, Liquid Soul Media
Maria Roberts, CEO, Written Word Communications