Darci McConnell Selected as 2016 NABJ Patricia L. Tobin Media Award Recipient
Monday, May 9, 2016
Posted by: Aprill Turner
WASHINGTON (May 9, 2016) –The National Association of Black Journalists (NABJ) proudly announces the selection of Darci McConnell as the 2016 Patricia L. Tobin Media Professional Award recipient.
Named for the pioneering publicist, media entrepreneur, and co-founder of the National Black Public Relations Society, the Pat Tobin Award honors a public relations, advertising, marketing professional, or media owner who serves as a trailblazer in the media industry affecting the positive representation of African Americans in the media and directing change in the media industry at large.
McConnell founded her company in 2004 after spending over a decade as a print journalist including eight years covering local, state and national politics for The Detroit Free Press and The Detroit News.
“Darci McConnell has had an impressive career as a journalist and as an entrepreneur,” NABJ President Sarah Glover said. “As a journalist, she covered politics serving as a ‘watchdog’ and taking seriously her obligation to report what was happening in the halls of power and how it might impact the community. Now she heads up a business which works to ensure that companies and individuals can tell their own stories and be represented as they see fit.”
Noting McConnell’s passion for the community, NABJ Region II Director Vickie Thomas said, “Community service is part of her DNA. She has served NABJ as a former president and vice president of the Detroit Chapter. She mentors our youth and has also been an educator, teaching journalism at Wayne State University.”
McConnell will be honored on August 6th during NABJ’s Salute to Excellence Gala during the organization’s Annual Convention and Career Fair in Washington, DC. The gala recognizes journalism that best covered the black experience or addressed issues affecting the global black community in 2015.
An advocacy group established in 1975 in Washington, D.C., NABJ is the largest organization for journalists of color in the nation, and provides career development as well as educational and other support to its members worldwide.