Adrienne Broaddus Named Winner of the 2015 NABJ Gannett Foundation Al Neuharth Award
Thursday, July 02, 2015
Posted by: Aprill Turner
NABJ to present the 2015 NABJ Gannett Foundation Al Neuharth Award at the 40th NABJ Convention and Career Fair in Minneapolis
WASHINGTON, DC (July 2, 2015) – The National Association of Black Journalists announces Adrienne Broaddus as the winner of the 2015 NABJ Gannett Foundation Al Neuharth Award. Her compelling scripting and visual representation highlights the importance of organ donation and transplantation in the African-American community.
According to the U.S. Department of Health and Human Services Office of Minority Health African Americans make up the largest group of minorities in need of an organ transplant. In 2011, African Americans made up 14 percent of the national population. The number of organ transplants performed on Black Americans in 2012 was only 14% of the number of Black Americans currently waiting for a transplant. Furthermore DHS says
Black Americans have higher rates of diabetes and high blood pressure than White Americans. These conditions are known to put the patient at risk for organ failures.
Broaddus introduced viewers to families united through organ donation and explored the issue on various levels with unparalleled in-depth coverage. “It helps communities in the U.S. and abroad understand the issues linked to organ donation through creativity and the use of digital tools.” said Broaddus.
In addition to telling this story she worked vigorously with her KARE colleagues to ensure that it would resonate with greater impact through digital promotion on social media. Broaddus was successful and engaged people locally, nationally and internationally. Furthermore the station supported her efforts and hosted a phone bank with health experts to answer viewer questions about organ donation and transplantation.
NABJ is proud to present Broaddus’ work "A Shared Heart" with the 2015 NABJ Gannett Foundation Al Neuharth Award. Broaddus will be honored at NABJ's 40th Annual Convention and Career Fair which takes place August 5 -August 9 in Minneapolis, Minnesota. For additional information, ticket sales registration, please visit here.
An advocacy group established in 1975 in Washington, D.C., NABJ is the largest organization for journalists of color in the nation, and provides career development as well as educational and other support to its members worldwide. For additional information, please visit, www.nabj.org.