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News & Press: NABJ News

NABJ Honors Disney World Resorts' Carole Munroe with the Patricia L. Tobin Media Professional Award

Monday, May 11, 2015   (0 Comments)
Posted by: Aprill Turner
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WASHINGTON (May 12, 2015) − The Board of Directors of The National Association of Black Journalists has selected Carole Munroe, Director of Public Relations for the Walt Disney World Resort, as the recipient of the 2015 Patricia L. Tobin Media Professional Award.

Recipients of the "Pat Tobin Award" must be entrepreneurs, public relations, advertising, or marketing professionals, or media owners who serve as trailblazers and bridge builders for other media professionals thus improving the media profession at large.

"Carole Munroe is a skilled public relations practitioner. She has a strategic mind, business savvy, combined with a clear and confident style of communication," said NABJ President Bob Butler. "As the public relations lead for Disney theme parks she helps a global audience understand how special Disney's parks are and the amazing experiences they offer to visitors from around the world."

Munroe's career with Disney spans 25 years. As Director of Public Relations for the Walt Disney World Resort, she is the site leader for all domestic, international and multi-cultural public relations opportunities impacting the entire destination, which includes four Walt Disney World theme parks, 25 owned and operated resort hotels, two water parks, two full-service spas, the ESPN Wide World of Sports facilities and Downtown Disney (Disney Springs) entertainment, dining and retail complex.  Munroe  and her team also support other Disney Destinations businesses such as Disney Cruise Line, Adventures By Disney, Disney Vacation Club and Disney's Fairytale Weddings. 

"Carole Munroe is an extraordinary representative for Disney and she works hard on behalf of Disney theme parks, the company's initiatives, and the brand at large" said Dawn A. Roberts, Associate Member Representative. "An active member of the association she has leveraged her relationships to ensure that Disney is a committed partner to NABJ."

Munroe is respected as a public relations, brand and marketing strategist. She frequently speaks before public relations and marketing professionals. EBONY Magazine has recognized her as an Outstanding Woman in Marketing and Communications. Her work with Disney Parks has also been honored with a Public Relations Society of America (PRSA) Bronze Anvil Award, A New York Public Relations Society Big Apple Award, Promax Award for national promotion and a Purpose Award for Disney’s Dreamers Academy.  Munroe is a devoted mentor and considers the success of those she has influenced among her greatest professional rewards.

A graduate of the University of Georgia Grady College of Journalism and Mass Communication, Munroe currently serves on the alumni board of the college. Munroe was a journalist earlier in her career, working as a reporter, producer and news director. She says that she uses her storytelling abilities every day to relate powerful stories about her company, one of the world's most recognizable entertainment and media brands.

The Pat Tobin Media Professional Award is named for NABJ member Pat Tobin. Tobin passed away in 2008, and was president and CEO of Tobin and Associates, a prominent minority, woman-owned public relations firm based in Los Angeles. She was a dedicated activist for causes that impacted minorities, women and youth.

Ms. Munroe's honor will be presented to her at the association's Salute to Excellence Gala on August 8th during NABJ's Annual Convention and Career Fair in Minneapolis.

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