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Updated: Wednesday, February 20, 2008
Published: Wednesday, February 20, 2008 |
CNN Digital Media Workshop
CNN Digital Media Workshop
April 24-25, 2008
CNN Headquarters in Atlanta, Georgia
CNN's first ever "Learn by Doing" Digital Media Workshop hosted by CNN.com
Five NABJ Fellows will join members of AAJA, NAHJ, SAJA, NLGJA & NAJA for an extraordinary opportunity to perform digital journalism with the staff and leadership at CNN.com. (Travel & Lodging will be provided)
Learn the fundamentals of telling, putting together, publishing and selling the story through a digital format.
Application Deadline: March 10, 2008
Eligibility:
- Professional or freelance* journalist who has worked in broadcast, print, or digital media for a min. 5 yrs
- On-line/digital platform experience or a proven interest in digital media
- Must be a current professional member of NABJ
Application:
- Copy of current resume
- Answer the following question in 400 words or less: "How will I benefit from actively participating in the CNN Digital Media Workshop"?
- All application materials must be submitted via email to CNNDIVERSITY@turner.com by Monday, March 10, 2008
Timeline:
- Monday, March 10, 2008: Applications Due (only via email: cnndiversity@turner.com)
- Wednesday, March 19, 2008: Acceptances Announced (selections determined by CNN with recommendations from organizations)
- Friday, March 28, 2008: Confirm Attendance
- Wednesday, April 16, 2008: Workshop Materials Sent to Attendees
*Freelance defined as majority of income is garnered from journalism
TENTATIVE SCHEDULE (subject to change)
DAY ONE: Thursday, April 24th
Overview and Tour of CNN.com Newsroom: Editorial Focus
The departments within CNN.com
How a story comes together
How live video is produced
Where user generated content fits in
Assign the story: A local news story that has to be covered
Split the group up into teams that mirror the structure of the CNN.com newsroom
Interactive Group
User Participation Group
News Production Group
Site Production Group
Live and Video Clip Group
Lunch
The Fundamentals
Digital Media is based on the same foundation as any reporting
Who, What, Where, Why, When and How
There is nothing to fear easy as learning how to use a Blackberry
Reporting the Story
Teams report the story
Some are on phone
Some are out on the street
Some are in the studio
DAY TWO: Friday, April 25th
Telling the Story
Teams assemble with the facts and the assets
A Mosaic and a Live coverage plan are mapped out
Putting it Together
As the first parts of the coverage are put together, some of the reporters gather final details
Publishing the Story
Story publishes on CNN.com
Full Mosaic with text, video, interactive graphic, photo gallery
One of the Team Members appears on CNN.com Live
I-Reports are solicited
Selling the Story
The foundation of a good news media business is good journalism
How ad sales works: Sales and Operations
How contextual links and search and business development deals work
How editorial and business work together to develop long term plans
How diverse perspectives contribute to the health of the business
Developing the Service
What is User Experience and Web Design? How a project gets done
What is Product Development? How are new initiatives created
The interdependency of technology, editorial and business
Dinner
Contact:
Ryan L. Williams
Director, Programs & Professional Development
1-866-479-NABJ, ext. 113
rwilliams@nabj.org |
