The National Association of Black Journalists (NABJ) will host its 4th annual Media Institute for Media Professionals on Saturday, December 8, 2012 at the University of Maryland's Phillip Merrill School of Journalism in College Park, Md.
Hosted by NABJ's Associate Member Task Force, this year's conference will be held from 8:30 a.m. to 4:00 p.m. and will feature diverse programming for freelance and transitioning journalists, public relations practitioners, entrepreneurs and students.
Conference attendees will have the opportunity to network with other journalists, public relations professionals and entrepreneurs in workshops that will cover topics such as starting your own business, transitioning into public relations and teaching, using social media to build your personal brand, landing projects and contracts, and renewing and redefining career goals.
Pre-registration Deadline: Wednesday, November 30, 2012
Pre-registration Member: $59
Pre-registration Nonmember: $99
(Total includes a $3.00 administrative fee)
2012 Media Institute For Media Professionals
Charting the Path for Success in 2013: Taking Your
Media Career to the Next Level
Saturday, December 8, 2012 -- 8:30 a.m. - 4:00 p.m. -- *Subject to change
8 a.m. – Registration
8:30 a.m. – 8:45 a.m. – Welcome & Introductions
Roberts Muckle Hyman Francher McCoy
9:00 a.m. – 10:00 a.m.
So You Want a Career in Public Relations?
Public relations professionals are natural and effective communicators -- skilled writers, journalists, public speakers and cold callers who are media-savvy and well-versed in pop culture and current events. There are a variety of careers in public relations because the nature of the work is so diverse.
This panel discussion is ideal for students, recent graduates and professionals alike looking for insights on innovative careers and consulting opportunities in Public Relations. Learn tips for:
- Deciding if PR is right for you
- Launching a Career In Public Relations
- Mapping your Career Path
- Success in PR
Dawn Angelique Roberts, Managing Partner, KD Communications Group
Craig M. Muckle, Manager, Public Affairs & Government Relations, Safeway
Deborah Hyman, Director, Global Communications, Verizon
Charles Fancher, Assistant Interim Chair, Howard University
Doxie A. McCoy, Senior Communications Manager, Executive Office of Mayor Vincent C. Gray
Turner Armstrong Calhoun Eversely
10:15 a.m. – 11:15 a.m.
Pitch Me with Your Best Shot: Understanding How the Pitch Has Evolved
You only have seconds to deliver a successful pitch! This panel will give you the insight you need to make those seconds count. Pitching skills and tools have evolved right along with technology and social media. So whether you’re tweeting, emailing or calling, learn the nuances that give your story the best chance to be picked up in today’s media markets!
Aprill Turner, Communications Consultant, National Association of Black Journalist
Public Relations Professor, Morgan State University
Charles Robinson, Maryland Public Television
Johann Calhoun, News Editor and Metro Recruiter, The Philadelphia Tribune
Melanie Eversley, Reporter, Breaking News Desk, USA Today
Walker Glover Wilson
11:30 a.m. – 12:30 p.m.
Digital Trendspotting 2013 – Key Tools and Strategies for Cross-Platform Success
Clicks. Likes. Traffic. Follows. Shares. Retweets. Interactions. All things we, as industry professionals, need to capture along the way to achieving our goals. Regardless of which industry you belong to, we all have similar objectives like reaching target audiences, generating awareness, inspiring action and growing our base.
In order to be successful in 2013, we will need to employ tools, tactics and strategies that reach across platforms to serve audiences the right information and experiences based on their interests and needs.
Join an integrated panel of experts representing the Journalism, Advertising and Public Relations camps as they share their thoughts on what we need to be ready for in 2013.
James Walker, Public Relations and Digital Strategy Manager, APCO Worldwide
Sarah Glover, Social Media Editor, NBC 10 Philadelphia
Imani Greene, VP/Director, Paid Media Strategy at New Media Strategies
Benet Wilson, Editor, Social Media & Newsletters Aircraft Owners and Pilots Association
Allen Bass Littlejohn Roberts
12:30 p.m. – 2 p.m. – Working Lunch
The Art of Branding You & Kicking off Your Freelance Business
Just because you’ve decided to start a PR firm or offer your services as a freelance PR consultant doesn’t mean you will automatically have clients. You must build your personal and professional brand in a very strategic way and always be in business development mode. We will discuss
- Identifying your target market and ideal clients
- Finding and marketing to your niche
- Articulating a brand message that resonates with your target market
- Strategic business development for 2013
Terry Allen, 1016 Media
Karen Taylor Bass, The Brand New Mommy
Amanda Miller Littlejohn, Founder and Chief Strategist, MopWater Social PR
Maria Roberts, Owner and Creative Director of Written Word Communications
2:15 p.m. – 3:15 p.m.
Where are the Jobs: Insider’s Guide to the Best Communications Jobs
Whether you’re a student trying to land that first communications job or a seasoned professional looking to make a change, it is important to do your homework and find out where to focus your job search efforts. This panel will tell you what the hot communications jobs are and which to avoid. You’ll also learn how to be the one who gets the gig and, most importantly, how to make yourself indispensable once you’re on board!
Darisha Miller, Director of Media Relations at Ross Associates, Inc.
Dawn Kelly, Vice President, Global Communications, Prudential
Trisch L. Smith, Executive Vice President, Edelman
Marc Willis, Senior Public Affairs Specialist, Bureau of Alcohol, Tobacco, Firearms and Explosives