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2012 Media Institute - Media Professionals
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2012 Media Institute - Media Professionals

12/8/2012

When: 12/08/2012
Where: NABJ Headquarters
University of Maryland - Phillip Merrill School of Journalism
1100 Knight Hall, Suite 3100
College Park, MD  20742
United States

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4th Annual Media Institute for Media Professionals
 

 

 

 

Saturday, December 8, 2012
University of Maryland - Phillip Merrill School of Journalism
1100 Knight Hall, Suite 3100
College Park, MD 20742
 

The National Association of Black Journalists (NABJ) will host its 4th annual Media Institute for Media Professionals on Saturday, December 8, 2012 at the University of Maryland's Phillip Merrill School of Journalism in College Park, Md.

Hosted by NABJ's Associate Member Task Force, this year's conference will be held from 8:30 a.m. to 4:00 p.m. and will feature diverse programming for freelance and transitioning journalists, public relations practitioners, entrepreneurs and students.

Conference attendees will have the opportunity to network with other journalists, public relations professionals and entrepreneurs in workshops that will cover topics such as starting your own business, transitioning into public relations and teaching, using social media to build your personal brand, landing projects and contracts, and renewing and redefining career goals.

Pre-registration Deadline: Wednesday, November 30, 2012

Pre-registration Member: $59

Pre-registration Nonmember: $99

(Total includes a $3.00 administrative fee)
2012 Media Institute For Media Professionals

Full Schedule:

Charting the Path for Success in 2013: Taking Your

Media Career to the Next Level

Saturday, December 8, 2012 -- 8:30 a.m. - 4:00 p.m. -- *Subject to change

8 a.m. – Registration

8:30 a.m. – 8:45 a.m. – Welcome & Introductions

 

Roberts Muckle Hyman Francher McCoy

9:00 a.m. – 10:00 a.m.

So You Want a Career in Public Relations?

Public relations professionals are natural and effective communicators -- skilled writers, journalists, public speakers and cold callers who are media-savvy and well-versed in pop culture and current events. There are a variety of careers in public relations because the nature of the work is so diverse.

This panel discussion is ideal for students, recent graduates and professionals alike looking for insights on innovative careers and consulting opportunities in Public Relations. Learn tips for:

  • Deciding if PR is right for you
  • Launching a Career In Public Relations
  • Mapping your Career Path
  • Success in PR

Moderator:

Dawn Angelique Roberts, Managing Partner, KD Communications Group

Panelists:

Craig M. Muckle, Manager, Public Affairs & Government Relations, Safeway

Deborah Hyman, Director, Global Communications, Verizon

Charles Fancher, Assistant Interim Chair, Howard University

Doxie A. McCoy, Senior Communications Manager, Executive Office of Mayor Vincent C. Gray

 

***

Turner Armstrong Calhoun Eversely

10:15 a.m. – 11:15 a.m.

Pitch Me with Your Best Shot: Understanding How the Pitch Has Evolved

You only have seconds to deliver a successful pitch! This panel will give you the insight you need to make those seconds count. Pitching skills and tools have evolved right along with technology and social media. So whether you’re tweeting, emailing or calling, learn the nuances that give your story the best chance to be picked up in today’s media markets!

Moderator:

Aprill Turner, Communications Consultant, National Association of Black Journalist

Public Relations Professor, Morgan State University


Panelists:

Charles Robinson, Maryland Public Television

Johann Calhoun, News Editor and Metro Recruiter, The Philadelphia Tribune

Melanie Eversley, Reporter, Breaking News Desk, USA Today

 

***

Walker Glover Wilson

11:30 a.m. – 12:30 p.m.

Digital Trendspotting 2013 – Key Tools and Strategies for Cross-Platform Success

Clicks. Likes. Traffic. Follows. Shares. Retweets. Interactions. All things we, as industry professionals, need to capture along the way to achieving our goals. Regardless of which industry you belong to, we all have similar objectives like reaching target audiences, generating awareness, inspiring action and growing our base.

In order to be successful in 2013, we will need to employ tools, tactics and strategies that reach across platforms to serve audiences the right information and experiences based on their interests and needs.

Join an integrated panel of experts representing the Journalism, Advertising and Public Relations camps as they share their thoughts on what we need to be ready for in 2013.

Moderator:

James Walker, Public Relations and Digital Strategy Manager, APCO Worldwide

Panelists:

Sarah Glover, Social Media Editor, NBC 10 Philadelphia

Imani Greene, VP/Director, Paid Media Strategy at New Media Strategies

Benet Wilson, Editor, Social Media & Newsletters Aircraft Owners and Pilots Association

 

***

 

Allen Bass Littlejohn Roberts

12:30 p.m. – 2 p.m. – Working Lunch

The Art of Branding You & Kicking off Your Freelance Business

Just because you’ve decided to start a PR firm or offer your services as a freelance PR consultant doesn’t mean you will automatically have clients. You must build your personal and professional brand in a very strategic way and always be in business development mode. We will discuss

  • Identifying your target market and ideal clients
  • Finding and marketing to your niche
  • Articulating a brand message that resonates with your target market
  • Strategic business development for 2013

Moderator:

Terry Allen, 1016 Media

Panelists:

Karen Taylor Bass, The Brand New Mommy

Amanda Miller Littlejohn, Founder and Chief Strategist, MopWater Social PR

Maria Roberts, Owner and Creative Director of Written Word Communications

***

 

Kelly Willis

2:15 p.m. – 3:15 p.m.

Where are the Jobs: Insider’s Guide to the Best Communications Jobs

Whether you’re a student trying to land that first communications job or a seasoned professional looking to make a change, it is important to do your homework and find out where to focus your job search efforts. This panel will tell you what the hot communications jobs are and which to avoid. You’ll also learn how to be the one who gets the gig and, most importantly, how to make yourself indispensable once you’re on board!

Moderator:

Darisha Miller, Director of Media Relations at Ross Associates, Inc.

Panelists:

Dawn Kelly, Vice President, Global Communications, Prudential

Trisch L. Smith, Executive Vice President, Edelman

Marc Willis, Senior Public Affairs Specialist, Bureau of Alcohol, Tobacco, Firearms and Explosives




 
 

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2014 NABJ Convention & Career Fair -- Boston, MA