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The #BlackTwitter Conference
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The #BlackTwitter Conference

When: Saturday, February 27, 2016
9:00 a.m.-5:00 p.m.
Where: Columbia University Graduate School of Journalism
2950 Broadway (at 116th Street)
New York, New York  10027
United States
Contact: Lisa Waldschmitt

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Event Schedule

"The #BlackTwitter Conference" is assembling an influential group of social media rockstars at Columbia University Graduate School of Journalism on Saturday, Feb. 27, 2016 from 9 a.m. to 5 p.m. #BlackTwitter16 is the National Association of Black Journalists' first Media Institute program of the year. In addition to the power program, lunch is included. 
Follow along and use the hashtag #BlackTwitter16

Co-Sponsored by:

The Columbia University Association of Black Journalists

The Advancement Project

8:30 a.m. - 9:00 a.m.


9:00 a.m. - 9:15 a.m.


Sarah Glover, NABJ President -- @sarah4nabj

9:15 a.m. - 10:20 a.m.

An Introduction to Black Twitter

Get to know the Black Twitter community, why it’s important, and the impact that it has on pop culture, television viewing, politics, entertainment, education and social issues.


Meredith Clark, Ph.D., Mayborn School of Journalism at the University of North Texas -- @meredithclark

Jamilah King, Mic -- @jamilahking

Sherri Williams, Ph.D., Wake Forest University -- @sherriwrites


10:30 a.m. - 11:35 a.m.

Top Tools for Social Media

Learn which tools will help you effectively reach your audiences, tell your stories, analyze data, drive referrals, and mine for social media stories.

Marcus Mabry, Twitter -- @marcusmabry

Brionna Jimerson, ‎Social Media Analyst, ABC News -- @brionnajay

Benet Wilson, Aviation Queen, NABJ Vice President-Digital -- @benetwilson

11:45 p.m. - 1:00 p.m.


April Reign, creator of #OscarsSoWhite, will discuss how her hashtag became a cultural phenomena. She has reignited the public discussion centered on the need for diversity from Hollywood to newsrooms.

April Reign, @BroadwayBlack #OscarsSoWhite Creator  -- @reignofapril


1:10 p.m. - 2:15 p.m.

Black Twitter Making the Headlines - #BlackLivesMatter and Beyond

Our panel of experts will discuss how #BlackLivesMatter went from an online hashtag to a social movement making real change across the country and around the world. Learn how to report on the movements and how hashtag activism has had an impact on society.

Wesley Lowery, The Washington Post  -- @wesleylowery

Chelsea Fuller, Senior Communications Associate for Youth Criminalization, Advancement Project  -- @fulloffaith22


Nakisha Lewis, Black Lives Matter NYC  -- @naklew

Kimberly C. Ellis, Ph.D., Fierce Star Media  -- @drgoddess

2:20 p.m. - 3:25 p.m.

Using Social Media to Market Yourself

How do you use social media to engage with your audience and build your personal brand while maintaining journalistic integrity? We will explore balancing your personal voice with that of your employer.

Rembert Browne, New York Magazine  -- @rembert

John Ketchum, CNN  -- @ketchcast

Wendy L. Wilson, Contributing Editor for  -- @wendylwilson_

3:30 p.m. - 5:00 p.m.

Sree's Social Media Master Class

Sree Sreenivasan, Chief Digital Officer of @MetMuseum, will run a version of the social media workshops he teaches in newsrooms around the world. You will leave with specific, concrete ideas on making the best use of your social media time and how to build and enhance your brand online, whatever your follower counts.

Sree Sreenivasan, Chief Digital Officer, Metropolitan Museum of Art  -- @sree

5:00 p.m.

Closing Remarks

Sarah Glover, NABJ President

6:00 p.m. - 8:00 p.m.

Networking Mixer


MIST Harlem

46 W. 116th Street

New York, NY 10026




Register Today and Save!

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Registration Rates Pre-Registration
by February 25
February 26-27

$40.00 $70.00
Student $25.00 $55.00
$50.00 $80.00

(Total includes a $3.00 administrative fee)


Thank You

2016 #BlackTwitter Conference Partners


 Partner/Sponsor opportunities are available by reaching out to or 301-405-2592.


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