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Registration
Before October 28, 2011
Members: $59
Non-members: $99 After October 28, 2011
Members: $99
Non-members: $129 Schedule-At-A-Glance
8:00 a.m. – Registration
8:30 a.m. - Welcome
9:00 a.m. – 10:15 a.m. – A No B.S. Approach to Breaking Into the PR Industry
10:30 a.m. – 11:45 a.m. – The Power of Innovation: Building your Professional Brand
Noon - 12:45 p.m. - Networking Box Lunch Breakout
1:00 p.m – 2:15 p.m. – Keynote Address- Marie Johns and Sheila Brooks
2:30 p.m. – 3:45 p.m. – What’s Next: Renewing and Redefining Your Career
4:00 p.m. – 5:15 p.m. – Aligning Journalism and PR Knowledge with Entrepreneurial Revenue Generating Strategies
7:00 p.m. - until -- Networking Event: Bayou, 2519 Pennsylvania Avenue NW Washington, DC, for more information visit here.
Special Guest Keynote Address  
Marie Johns Sheila Brooks
Deputy Administrator of the President and CEO
US Small Business Administration SRB Communications, LLC Schedule
Schedule subject to change. Check back often for schedule updates.
9:00 a.m. – 10:15 a.m. – A No B.S. Approach to Breaking Into the PR Industry
Many students and newcomers to the PR industry have a misguided view of the professional. Reality shows that only highlight the glamorous side of a publicist’s job contribute to the perception that all PR pros do is jet set around the world hosting fabulous parties and events. During this transparent and honest conversation, PR power makers will share their stories, how to break into the PR industry and the skills you need to succeed. Learn strategies for gaining access and employment with some of the most well-respected brands and PR firms, resources on what to read, key influencers to follow and what organizations provide the most value.
Moderator:
Gabrielle Maple Lee, Fleishman-Hillard
Panelists:
Shalimar
Blakely, Media and Communications Director, State Representative Kenyatta
Johnson 
Tia
Gordon, Founder and CEO, TTG+Partners 
Tony Jones, St. Mary’s County, MD Government
Aprill Turner, Communications Consultant/ Professor, Morgan State University 
*** 10:30 a.m. – 11:45 a.m. - The Power of Innovation: Building your Professional Brand
Get a handle on your media career and learn how to develop a personal brand that transcends your job title and leads to career and business opportunities. Learn techniques and best practices to build an effective and sustainable brand and how to leverage your brand in social media environment.
Moderator:
Raschanda Hall, Business Wire
Panelists:
Amanda Miller LittleJohn, Mopwater Social PR
Mark S. Luckie, Journalist/Author
Tunji Sawyer,T. Sawyer & Associates 
*** 2:30 p.m. – 3:45 p.m. – Aligning Journalism and PR Knowledge with Entrepreneurial Revenue Generating Strategies As Journos launch their entrepreneurial ventures in public relations, they will face the same challenges every start-up has faced including setting fees that range from package rates, hourly charges and/or retainers. How do practitioners know what they should be charging? ow do we identify, pitch and negotiate larger full scale revenue opportunities? During this interactive and candid discussion, PR pros and freelancers will address these issues and more as the panel navigates through this often-taboo subject of finances. PR professionals will interact with the attendants using actual bids and real life examples taken straight out of the PR Playbook. PR Professionals will discuss and share road-maps on how to bid for projects, contracts and freelance gigs. Additional resources available to become a self-practitioner or start your own agency will be discussed in this audience-interactive workshop. Participants are encouraged to bring their real life transition from Journalism to PR situations to the forefront for an interactive PR Roundtable Clinic.
Moderator:
Terry Allen, 1016 Media
Panelists:
A'lelia Bundles, Madam Walker/A'Lelia Walker Family Archives 
Kelley Chunn, Kelley Chunn & Associates 
Dedra Owens, Dot Communications
Maria Roberts, Written Word Communications 
***
4:00 p.m. – 5:15 p.m. --What’s Next: Renewing and Redefining Your Career Becoming a parent, "Aging” out of a job, Quitting your 9-5 to pursue a more meaningful career. These are all life-changing events that can leave media professionals wondering what’s next. This interactive session will empower media professionals to renew and redefine career goals and strategies to balance work and life changes. Learn strategies as it relates to work-life balance, breaking into teaching, and continuing education and fellowship opportunities for seasoned professionals.
Moderator: Dawn Angelique Roberts, KD Communications Group 
Panelists:
Tomika Anderson, Freelance Multimedia Journalist
Michael Dutton, Director of Communications, The Executive Leadership Council
Anita M. Lewis, Health Partners of Philadelphia 
Germonique R. Ulmer, National Trust for Historic Preservation
7:00 p.m. - until -- Networking Event: Bayou
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