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It's All About Business: Entrepreneurship, Public Relations and Hot Button Issues ($99 Registration)
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10/16/2010
When: 10/16/2010
8:00 AM - 5:00 PM
Where: University of Maryland College Park
Knight Hall
College Park, Maryland
United States


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Saturday, October 16, 2010

8:00 a.m. – 5:00 p.m.

Media Institute:
It’s All About Business:
Entrepreneurship, Public Relations and Hot Button Issues
Knight Hall, University of Maryland, College Park


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This day- long conference organized by NABJ’s Associate Members’ delegation, the Maryland/District of Columbia Minority Supplier Development Council (MSDC) and The Brooks Business Report® will feature two intensive professional development tracks for media and business professionals. 

The Entrepreneur Track will focus on entrepreneurial training for business owners growing their enterprises, and journalists and media professionals who are passionate about new ideas, and want to be self empowered. 

The Media Professionals Track will focus on the direction of the public relations sector and trends in the industry for PR practitioners of color. 

Attendees are welcomed to create a tailored-made conference experience by attending workshops from both tracks throughout the day.


$99 REGISTRATION FEE

SCHEDULE-AT-A-GLANCE

Schedule subject to change. 

UPDATED 10/13/10

Click on "Entrepreneur Track" or "Media Professionals Track" in the text above to see individual session descriptions. 

8:00 – 8:45 A.M. - Registration & Continental Breakfast

8:45 – 9:00 A.M. - Welcome and Opening Remarks

9:00 – 10:00 A.M. - JOINT PLENARY SESSION

STOP SELLING WHAT YOU HAVE. SELL WHAT THE CLIENT WANTS

10:00 – 10:15 A.M.- BREAK

10:15 – 11:15 A.M. - FIRST SESSIONS

Entrepreneur Track

WRITING THE WINNING BUSINESS PLAN

Media Professionals Track 

Let’s Talk Business: Independent Practitioners Share Advice on How to Be Your Own Boss

Career Makeover: Breaking Into Public Relations 

11:15 – 11:30 A.M.  - BREAK

11:30 – 12:30 P.M. - LUNCH AND LEARN SESSIONS

Entrepreneur Track

THE BROOKS BUSINESS REPORT® PRESENTS GROWTH STRATEGIES FOR WOMEN BUSINESS OWNERS OF COLOR

Media Professionals Track 

Make Technology Work Better For You: 10 Search Engine Optimization Tactics for Public Relations Professionals to Get Out in Front

Taking It Back Ol’ School: How to Pitch to Local TV and Print Media Outlets

12:30 – 1:30 P.M. - REPORTERS ROUNDTABLE
Hosted by Roland S. Martin, Host/Analyst, TV One/CNN/Tom Joyner Morning Show and
Vic Carter, Anchor, WJZ-TV 




1:45 – 2:45 P.M. - THIRD SESSIONS

Entrepreneur Track

WHAT IS A CERTIFIED MBE AND WHY DOES CORPORATE AMERICA CARE?

Media Professionals Track 

Paying It Forward: Building up Your Brand by Doing Good

Approach With Caution: Building Relationships with the Digerati

2:45 – 3:00 P.M. - BREAK

3:00 – 4:00 P.M. - FOURTH SESSIONS

Entrepreneur Track
BUILD AND GROW A PROFITABLE MEDIA AND COMMUNICATIONS BUSINESS

Media Professionals Track 

Politics Powered by PR: A Case Study in Public Relations, Social Media and the age of Obama

Tapping into Your Talents & Gifts for a Rewarding Career in Public Relations

4:00 – 4:15 P.M. - BREAK

4:15 – 5:00 P.M.- CLOSING SESSIONS

Entrepreneur Track
LEVERAGING YOUR MEDIA SKILLS INTO BUSINESS

Media Professionals Track 

Lights, Camera, Scandal: How to Respond to Unwanted Media Attention in today’s Celebrity Driven Culture

New Word Communications Order: Real Life Success with Social Media

5:30 p.m. –  8:30 P.M.
Joint Mixer with PRSA, and Minority PR Professional Groups
Black Fox Lounge, Washington, DC

This mixer surrounds this year's PRSA International Convention which kicks off nearby that weekend. Come partake in this networking event with other media related professionals of color.



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