Workshops and Professional Development
Career Fair & Expo
Things To Do
2013 Annual Convention and Career Fair
July 31 – August 4, 2013
2013 NABJ CONVENTION WORKSHOPS
2013 NABJ Convention Workshops
Tentative schedule and speakers
Names, titles, and organizations of speakers to be confirmed
Deep Dive Learning Labs
Full Day Workshops
Must register for learning labs at the time of registration
Skillset and Mindset: Change Now or Miss the Bus
This session is packed with smart, energetic, creative folks who have
pushed past industry setbacks to create growth opportunities, learn
online, cultivate their digital journalism and life skills or forge new
paths outside journalism if needed. Join this team of experienced
editors, recruiters, career advisors, leadership trainers and life
coaches for straight talk, role playing, career tips and a few laughs.
Producing Better Producers
News directors say they have a hard time finding television line
producers. From creating a show rundown, to writing well-crafted
scripts, to making crucial editorial decisions, to managing on-air and
off-air staff, the job of a producer is multifaceted. This interactive
workshop will have veteran NABJ television journalists put attendees
through exercises to shape them into better writers, managers and
Looking for the latest in digital skills? Join us for a day of hands-on
training with some of the top leaders in digital journalism. This
day-long series of workshops will cover the latest in digital
investigative reporting, mobile, social media, audience engagement and
web tools. Get on the fast track to better reporting with greater impact
using the power of the web. This intensive digital journalism training
is organized by the Online News Association, courtesy of a generous
grant from the Gannett Foundation.
Multimedia Boot Camp
Don't just put up any kind of work on your website or digital device. Learn how to separate yourself from the others with solid skills and great storytelling that will be noticed and stand out. The only way to do that is to have the skill set required in this exciting but competitive time in multimedia journalism. This one-day workshop will provide an in-depth experience of multimedia storytelling approaches. The workshop will be divided into three sections: Multimedia Skills Boot Camp, Mobile Media, and On Assignment. These three sections cover a variety of skillsets that anyone from beginner level to advance can take advantage of. It will deliver hands-on skills training to journalists interested in emerging digital news and multiplatform content.
Gravatars, Plugins, Widgets and Themes: The WordPress Crash Course
One of the most popular blogging platforms in the world, WordPress powers more than 25 million sites large and small, including BBC America, TechCrunch and ESPN analyst Stephen A. This crash course will show you how to get your blog or website off the ground. You will also learn how to make the most of this free and open source personal publishing software.
The Business of Me
Whether you're attached to a mainstream news organization or striking
out on your own with a blog, news site or freelance business, we're all
media entrepreneurs these days. In this half-day session, you'll learn
how to brand and market yourself, pitch ideas, plus understand the
basics of financial and time management. You'll also target the next
steps needed to advance your career as an entrepreneur.
Digging Deeper With Social Media
For reporters, social media sites offer a treasure trove of clues about
people, businesses and organizations. In this session, you'll learn new
tricks and tactics for diving deeper with Facebook, Twitter, LinkedIn
and other social sites. In addition, we'll explore the rapidly changing
field of geo-location, which enables reporters to find sources in real
time in specific places. The payoff: fresher story ideas, more relevant
sources, and a real-time reporting edge on deadline against your
Working the Room: Networking 101
Following up on last year's BrandingU learning lab, this in-depth
session will focus on how student journalists can use social media,
in-person interactions and the NABJ convention to build their networks. A
panel of A-list networkers will break down the tricks of the trade.
Attendees will all leave this session with an elevator speech, a
LinkedIn critique and a new stack of business cards.
Legal Issues in the Digital Media Era
This session will cover legal issues that confront journalists and news
organizations. Among them: negotiating copyrights, developing a social
media policy, taking your social media brand with you when you leave an
organization and understanding defamation, libel and other pitfalls.
This session also will identify laws and policies on the horizon that
will impact not only how journalism is carried out, but also identify
key players shaping the terrain in which we now operate.
Data Deep Diving (CAR Reporting)
Computer-assisted reporting has been some of the cornerstones to investigative reporting in the last several years. From knowing the right software to use to how to analyze data and digging deep enough to find the story behind the numbers, reporters, data enthusiasts need this workshop.
How To Get Paid in 2013: Working Without Walls in the New Economy
Many journalists and professional communicators are struggling to earn a
living in this era of downsizing and outsourcing. According to the
Freelancers Union, one in three in the business are toiling as
freelancers, temps, permalancers, perma-temps, contractors, contingent
workers and the like. Increasingly, newsrooms are finding that it's
easier and cheaper to use freelancers. How does a journalist thrive in
this rapidly shifting world? How do you thrive? What do you need to do
to make sure the bills get paid? What are the skills that you need to
ensure a long and satisfying career in journalism? Is entrepreneurship
the way to go? This workshop answers those questions and helps get you
on the right track as a freelancer.
Copy Editors: Adapting to the New World Order
Newspapers and magazines are drastically reducing the ranks of those who
have often been the last set of eyes to catch grammatical,
typographical and factual errors -- the copy desk. In fact, The Denver
Post covered the 2012 Aurora shootings without any copy editors. What is
happening to this position and what is the impact on the nation's
newsrooms and on journalism? Writers are now expected to do more of the
work that copy editors traditionally handled. This workshop will help
journalists and copy editors adapt to the new shape of their roles.
Ripped from the Headlines: a Behind-the-Scenes Look at the Making of The Butler
The Butler, a movie Lee Daniels, the Oscar-nominated director of
Precious, was adapted from an article written by Washington Post and
NABJ award-winning writer Wil Haygood. In 2008. Haygood profiled the
late Eugene Allen, a White House butler who served under eight
presidents, including Barack Obama. Haygood and Daniels will discuss
how they brought a newspaper story to the big screen. Daniels will also
reveal how the movie was able to attract a cast of A-Listers, including
Oscar winners Forest Whitaker and Jane Fonda, Emmy-winning talk show
host and actress Oprah Winfrey, multiple Grammy-winning composer and
musician Quincy Jones and Grammy-winning singers Mariah Carey and Lenny
Photography and Video for the Non-visual Journalist
Just about everyone can take a picture and shoot video, but can you take
pictures and shoot video that tell a story people understand? Now that
photos and video are a big part of your job, wouldn't you like them to
look better than grandma's vacation shots? In this 90-minute workshop,
non-visual journalists will learn that by following common-sense
photography rules, you can create usable art. The session also will
include lessons in composition, lighting and exposure.
Facebook and Twitter and Pinterest: Oh My! Bringing Social Media Sanity and Analytics to your Newsroom
Social media has become a regular part of the newsgathering and
dissemination process. But the learning curve is steep and you must find
a way to analyze social media's effectiveness to the powers-that-be.
In this workshop, veteran social media editors and community managers
will discuss what works in their newsrooms, how they quantify the
results and how to separate the wheat from the chaff when it comes to
tools. Attendees will walk away with a better understanding of available
tools, best practices and the most effective ways to collect solid
analytics for newsrooms.
Covering the Big Events: Getting on the Team and Getting the Best Stories
Planning for major events such as the presidential campaign, the
Olympics, the presidential inauguration, the Super Bowl and the World
Series begins almost a year ahead of time. News organizations hold
monthly planning meetings, sometimes in conjunction with event committee
members. Walk throughs of sites often take place. Organizations apply
for credentials ahead of time. This workshop will explore what one must
do to get on the team where the action happens and how to deliver the
best stories and images once you make it on the team. You will hear from
writers, visual journalists, editors and managers, both staff and
freelance, on what it takes to deliver the big stories.
Everything Rises and Falls on Leadership
Navigating the waters of a newsroom can be perilous. Even veteran
journalists are pulled under by the rip tides of technology change,
added job responsibilities and difficult people. How do you steer
through all this into the ranks of newsroom management? Once you become
executive producer, assistant news director or news director, how you
continue to deliver positive change, value, innovation and ratings? The
answer may be summed up with one word -- leadership. Learn how to add
value to your organization regardless of your title.
Celebrity Reporting: You Think You Know
The world of entertainment and pop culture is a complicated one. Join a
panel of top-tier celebrity publicists, entertainment journalists and
producers as they give a behind-the-scenes look at that world. This
workshop will cover the biggest challenges, the nuances, the risks, as
well as the rewards of celebrity reporting. This is an insiders'
conversation about the real world of one of the glitziest jobs in the
Changing Times, Changing Terms: Claiming your Power in the New Media Newsroom
As your newsroom continues to evolve into a mobile, digitized,
multi-platform workplace, how can you seize new opportunities for your
career? How does acting as a one-man band affect the quality of your
work and work life? Whether you are considering a new job, or facing
reassignment, a buyout or layoff, leading industry professionals will
teach you how to negotiate the strongest professional services contract
possible, choose an agent, manager or lawyer and strategically switch
jobs, companies or markets. They will also share best practices on how
to be proactive in shaping your newsroom role, know what you need to
transform your career vision into action and claim your power.
From the Blogs to the Runway: Fashion Reporting in the 21st Century
A few years ago, there were limited options for journalists wanting to
cover fashion. They could try to get hired as a fashion writer at a
newspaper or try to find an opening at a fashion magazine, but both were
long shots at best. Now, with the explosion of fashion sites and
street-style blogs, just about anyone, it seems, can be a self-made
fashion star. But what does it take to make it as a fashion journalist
today? Can you take your blog and parlay it into serious journalism?
Industry insiders will cover how they broke into the fashion beat and
what you can do to move ahead of the pack.
Making Your War Stories Meaningful in the Classroom
Many of us have known a professor who had a long career as a
practitioner before entering the classroom or was an adjunct professor
while working in the industry. You may also remember that he/she
frequently began lectures with the words: "Back in my day.” Although the
professor's stories might have grabbed your interest, what did you
really learn from them that later applied to your career? This panel
will round up former journalists and communications professionals who
will share ideas for developing lectures and assignments that draw on
career experience, but also have relevance for students.
Double Standard: Working as a African-American Woman in the Sports Journalism Industry
The numbers of women in the sports journalism industry are small and
they are even smaller for African-American women. African-American women
working in front of the camera and behind the scenes will discuss their
career paths and experiences in the world of sports media. They'll
relay that being a double minority in a competitive field is not easy,
but not impossible either.
How Good Journalists Can Survive a Bad Public Controversy
It only takes a slip of the tongue, a hastily written tweet or a poorly
worded joke overheard by others for a journalist or columnist to find
years of hard-won credibility threatened by a highly partisan and
critical public. But that one mistake doesn't have to mean the end of a
career. Learn how to survive public controversy from some of the
nation's best journalists, some of whom have overcome serious missteps
before moving on to bigger and better opportunities in journalism. Learn
how to tread carefully on Twitter, Facebook, Google+ and email with
proven techniques to keep you out of trouble. Learn when to apologize,
when to stick to your guns, when to stay silent and when to defend
The Rookie JOURNal
The world of journalism is constantly evolving, and that brings with it a
need for skills and training to navigate the changing landscape.
Unfortunately, many students and recent graduates aren't fully exposed
to the tools and tips that can better prepare them as informed and
skillful emerging media professionals. This workshop will serve as a
crash course for young journalists preparing to enter the world of work,
with tips, advice and detailed accounts of experiences. The panel will
feature young journalists in the early stages of their careers who can
connect with participants. This forum will allow participants and
panelists to share and build on their own successful techniques for
shaping a stronger and more prepared class of young journalists.
Breaking into Business Journalism
Entrepreneurship, the Euro, local economic development, job creation,
the stock market, small businesses and corporations — all are part of
business reporting. In a survey by the Society of American Editors and
Writers, 17.3 percent of news organizations said they plan to hire a
business reporter in 2013. Most of the companies surveyed said they are
looking to hire more reporters. This workshop will offer tips on how
journalists can move into this exciting beat.
Social Media Jobs: The Next Frontier
The numbers of traditional media jobs are shrinking, but opportunities
in social media are exploding. From social media editor in a newsroom to
communications manager at Tumblr, the opportunities for work in social
media are boundless. This workshop will highlight the opportunities in
social media, the skills one needs to get them and why journalists
should consider careers in this emerging field.
Transferable Skills: Using Media Skills to Transition to New Fields
How do you transition to other career paths using your journalism
skills? Are there other fields besides public relations where reporters
can use the skills they've honed for years at news organizations? How
does a person get a job in the policy shop at Google? How do copy
editors who are being shuttled out of the newsroom gets jobs in the
complex, content-rich health industry? How do you become a strategist at
a crisis communications firm that needs someone with media connections
and who understands news cycles and how to pitch and persuade reporters?
How do you become an analyst with media policy organizations including
the New America Foundation or Free Press? This workshop will give
attendees the inside scoop on traditional as well as non-traditional
career paths outside the newsroom.
Ethical decisionmaking is a critical skill during times of constant
information flow, intentional attempts to deceive and the age of the
24-hour news and blogging cycle. This is a much-needed time to pause and
prepare by exercising ethical decisionmaking muscles. In this workshop,
professionals will consider our enduring journalistic values while
assessing the impact of change and speed on daily reporting. We'll place
you in the midst of the current reporting and fact-checking debate. The
goal is to teach the attributes of dialogue over diatribe in the
pursuit of truth telling.
Writing On the Fly: Mastering Multimedia Storytelling
Multimedia journalists are now chargedwith doing it all. The most
successful of them are truly all-platform journalists who can write web
copy, write a broadcast script, take photos, post to the web, update
social media, shoot video and report from the field. Key to all of this
is good writing. But can the need for speed lower the quality of an
MMJ's writing? This workshop has veteran multimedia journalists and
reporters offer their tips for writing quickly without abandoning clear,
concise and masterful storytelling.
The Forgotten Americas: Finding the Big Story That's Right Under your Nose
A look at how coverage of the Americas largely ignores Latin America and
the Caribbean unless there are disasters or a missing Americans. The
panelists - correspondents who have found a way to document the Americas
- will discuss ways journalists can help cover international stories
within and outside the U.S. The workshop will also highlight the work
of journalists who carry a large torch with little help and point NABJ
members to programs that can help them break into international
Welcome to 2013. It's Time to Share More Technology Tools
This interactive panel will showcase the latest in technology tools and
apps for reporters. It will also explain the best uses for content
producers and push attendees to formulate creative ideas on how they can
use these tool. Come with your smartphones, tablets and laptops ready!
Mobile Journalism Must-Haves
Did you know that you can build out your own mobile journalism rig for
less than $1,000? Come learn what equipment and apps the panelists
recommend for journalists. You will also learn how to shoot, edit and
file your first story from the field using an iPad, iPod Touch or
iPhone. Bring your own device for this interactive, fast-paced workshop.
From Intern to Colleague: How to Survive your First Job in Journalism While Establishing Yourself as a Professional
One's first job can be a difficult experience in any industry, but in
one as fast-paced and competitive as journalism, young professionals
must be prepared for anything. Journalism schools and organizations
like NABJ equip young journalists with the skills needed to snag their
first media positions; however, they seldom provide the tools and
insight needed to overcome the obstacles that come with them. A panel of
media professionals will share their first job experiences and divulge
the ups, the downs, the lessons learned and the information they wish
they'd learned in journalism school prior to signing their first
contract. Attendees will leave with tips on understanding your contract,
handling being the "new kid,” learning office protocol, dealing with
in-office hazing or bullying, making your editors and colleagues see
you as a staff member, not a glorified intern, identifying opportunities
for forward movement without "stepping outside of your lane” and
handling being the only person of color in a homogeneous newsroom or
Meet the Black Press: A Hidden Gem for New and Veteran Journalists
Members of the National Newspaper Publishers Association and NABJ will
share why working for the black press is a good start for everyone from
interns and entry-level journalists to industry veterans and media
professionals. The uniqueness of the black press often breeds a lack of
familiarity about the goals and objectives of African-American owned
outlets, versus outlets whose goal is to serve predominantly
African-American audiences. Speakers will share their experiences in the
black and why working a job there is a good career move. The
conversation will also address how the black press will evolve in an
increasingly multicultural and digital society.
How to Land Coveted International Reporting Beats Despite Budget Cuts
In today's globalized environment, how can African-American journalists
land those coveted international reporting jobs? In an era when all
citizens, including those who live in African-American communities, are
affected more intensely than before by international issues, newsrooms
are increasingly cutting back on coverage and shutting down overseas
bureaus. The panel will provide practical advice on how you can land
those prestigious international opportunities that will ultimately take
your career to the next level.
Find Your Way Back to Your Purpose and Passion Through a Journalism Fellowship
Journalism is in your blood, but these days you're weary, sometimes
questioning if you made the right career choice. You've even considered
getting out of journalism. How about a year off to recommit to the
career you love? Take time off to think, to learn from top minds of top
universities, to travel or to delve into journalism entrepreneurship.
All of that is possible through a year-long journalism fellowship. Most
importantly, you can hunker down to focus on how you want to reinvent
yourself for 21st century journalism. Fellowship alums head newsrooms,
are thought leaders in new media and are industry influencers. Find out
why NABJers say a journalism fellowship propelled them up the career
Legends of the Game: A Candid Conversation with Ken Griffey Jr., Gary Sheffield and Raymond Langford
When they dominated Major League Baseball, these three players were
known for their candor. Come engage in a provocative conversation with
three baseball greats, who will share their experiences and give their
thoughts on the future of African-Americans in baseball.
Becoming a Power Producer: From Local News to the Network
This workshop will give attendees a realistic look at the expectations
for becoming a network news producer. What skills are transferable from
local news to the network and what new skills will you need to acquire?
How do you climb the ladder while telling great stories, conquering
challenges and seizing every opportunity? Hear from respected producers
who have excelled and made it in the high-stakes world of network news.
Get Your Sources to Talk
Beat reporting is all about sources: finding them, cultivating them and
keeping them. They make your reporting stand out, and help you beat your
competitors to the story. How do you seek out the real decision-makers
behind the scenes? And more importantly, how do you win their trust to
cover your beat effectively? In this workshop, panelists will reveal
what to say (and perhaps more importantly, what not to say) to a
potential source. We'll teach you the distinctive difference between
getting sources to talk "on background" versus "off the record." And
they'll show you how working with sources on a beat is somewhat
different than general assignment reporting.
It's More Than Playing The Hits - Radio 101
Once the most dominant form of media, radio has fallen behind
television, digital and print media in terms of prestige. There have
been changes and challenges, but all is not lost. Journalists think
radio is just about playing music so they ignore it as a career option.
And by doing so, they miss out on myriad opportunities including online,
satellite, mobile and syndication. Don't sleep on radio! Instead,
listen to a group of radio veterans discuss their career paths, the
available jobs and how to make your skills work in this medium.
Getting in on the Technology Beat
Technology innovation is changing everything we do. Cities and
universities have innovation offices. Local startups are chasing
millions of dollars in investment money to try to be the next big thing.
Hack spaces are the sexy new hangouts. One day a tech company is up and
the next it is down. As the person tasked with covering innovation, how
can a tech beat reporter give a clear-eyed assessment of new
innovations without undue hype, unnecessary alarm or overly dramatic
reporting on failure? This workshop helps reporters interested in the
tech beat to stay focused as they report on innovation, civic data
initiatives, angel investments and flaming failures, which are not
always a bad thing.
Breaking In: Securing Journalism Internships to Set you Up for Success
Internships during college are the building blocks to landing a stellar
journalism job. But navigating the world of deadlines, cover letters and
resumes can be tough. This panel will feature some of NABJ's top
student members and recent graduates who will discuss how they used
internships to propel their journalism careers. Learn where to find the
best internships, how to stand out in a crowd of applicants and what it
takes to maximize the intern experience to your best advantage.
Crossing the Line: From Journalism to PR
So you decided to leave the newsroom and land your first public
relations or communications job. It takes more than being able to write
a news release or knowing how to pitch a story to local and national
media outlets. Workshop attendees will hear proven strategies on not
only on how to land that first job, but also how to keep it. It will
discuss today's competitive environment and offer strategies to retain
the job, including the areas of corporate public relations, agency
public relations, or going out on your own. Participants will be able
to gather information about how to enhance the longevity of a
transitioning journalist and/or newly promoted media professional.
Talking Heads 2.0
It's no longer enough to be able to report. Today's journalist must be
ready to serve as an expert and provide perspective, analysis and
commentary on their work to the public via local and national media
outlets. The problem is, while they may be deft at interviewing, many
print and online journalists have never learned how to give good
interviews for a broadcast audience. This session will offer tips for
specialty journalists who cover entertainment and sports and are now
wading into the world of radio and television interviews. it will also
serve as a crash course on communicating effectively from the other side
As the Page Turns, Swipes & Zooms: A Look at the Future of Magazines
Top experts assess the future of magazines and how they're evolving as
multimedia brands in the new digital landscape. Find out what's behind
the news of consolidations and acquisitions. Learn what it takes to make it today as a freelancer, staff member or entrepreneur.
Data Visualization and Community as Storytelling Devices
Covering social, demographic and economic difference can be challenging
using traditional broadcast or print media. In a world with free and
accessible data and digital presentation tools, reporters and editors
can easily find ways to crunch numbers and present data in visual ways
by using graphs and charts to illustrate major economic stories, such as
the growing income gap in the U.S. And data isn't the only way to
represent major stories like this visually -- embedded photos and videos
and interactive photo projects can encourage audiences to participate
in major reporting projects. The Marketplace Wealth & Poverty desk
has spearheaded a number of these initiatives and can help journalists
in other newsrooms find ways to use emerging data visualization software
and interactive project tools.
Spreading the Gospel: Understanding Faith-Based Public Relations
Whether it's about bringing in new members, responding to a crisis
situation, promoting spiritual literature or music, or simply using
faith-based values to appeal to a specific audience, faith-based public relations is a growing industry. A
strategic communications plan that accesses the needs of one's audience
is essential to any successful PR progrgam, even when one's goal is to promote to the church or to promote a place
of worship. In some communities rather than church being a communal experience. It's also now becoming a virtual one. When prayer requests
are sent via Twitter, or services are streamed online, how do you
connect with your audience? We have an in-depth conversation with
media-related professionals in this emerging field as they share their
stories and divulge their secrets on walking the fine line while engaged
in the art of faith-based public relations.
Going Solo: The Joy and Pain of Independent Consulting
So you want to be a PR consultant or are you pondering a switch to
freelance writing? Join this Q&A with our expert panel designed to
give you an inside look at the rewards and challenges of building a
successful freelance career. The benefits of working on your own are
significant, but so is the workload and responsibilities, especially for
the inexperienced. Learn actionable steps you can take to start,
maintain and grow your practice. If you need to know how to find and
secure clients, negotiate rates and manage precious resources, then this
is a panel you don't want to miss.
Fighting For Your Story: Going From Breaking News to a Multimedia Documentary
2012 NABJ Salute To Excellence winners Margaret Bernstein and Stan
Donaldson will take you on their journey of how they had to fight to
tell the story of a serial rapist and killer in Cleveland, Ohio. Learn what it takes to rally for the story you believe
in and find where the story can take you. How does a breaking news story
go from being national news to an award winning series to the subject of a documentary? Bernstein and
Donaldson depict how they came together, sometimes on different
timelines, to tell the story of the deaths and lives of 11 women in a
series published in the Cleveland Plain-Dealer. They also wrote the
award-winning series about the victims after covering the arrest and
trial of Anthony Sowell and worked with a filmmaker on a documentary on the story.
Navigating the Field and Newsroom: Being Pro LGBT in Pro Sports
Professional sports teams and leagues play a vital role in reinforcing
our nation's values. More and more athletes are moving beyond the locker
room and the field to the fight for lesbian, gay, bisexual, and transgender (LGBT) equality. Reporters who
want to learn how to pitch and cover fair and accurate LGBT-inclusive
stories about athletes coming out, standing up, or just loving their families should attend this
workshop. This session will explore the role reporters play in elevating
LGBT affirming athletes. Whether it be taking a stand against anti-LGBT
bullying or in favor of marriage equality, does LGBT advocacy serve as a
distraction from the game or is it very much a part of the sports news
cycle? A panel of sports journalists, athletes and advocates will
address the persistent problem of homophobia on the field and in the
stands as well as the media's role in reporting on these issues and
promoting messages of acceptance.
Give Yourself a Job In Radio: Syndicate Yourself!
The radio game keeps changing. Pay-for-play, syndication, and
voicetracking have led to the erosion of local radio jobs. So what can
you do? If you can't beat 'em, join 'em. There aremyriad options and
opportunities for you to be a job creator. Take your experience and
talent and launch your own national radio show!
Science Journalism 101
The African-American community's relationship with STEM (science,
technology, engineering, and math) has been fraught with challenges. One
barrier to participation is lack of knowledge about these topics.
Opportunities to report on recent discoveries at local colleges or by
African-American scientists has largely been overlooked by the media
targeted at this audience. Additionally, lack of news coverage by Ethnic
News organizations on important topics such as energy, the environment,
technology, product safety, personal health and other science topics is
partly due to the unease general news reporters may have in covering
science-intensive stories. This workshop will focus on helping reporters
cultivate relationships with key scientists and engineers, and provide a
list of media-ready African-American scientists and engineers.
Owning the News Cycle
The purpose and face of today's press release has changed dramatically.
In an increasingly saturated and crowded news environment, reputation
management and generating coverage are more challenging than ever.
Earning earned media is becoming harder with each news cycle.
Organizations must protect and promote their brands by owning the news
cycle; plethora platforms for publishing, monitoring, and engagement
offer public relations practitioners scores of options to lead public
relations campaigns that have punch. Effective strategies to manage,
solidify, and frame reputations are requisite in the age of new and
social media. A successful approach will allow brands to position
themselves as heavily quoted media sources and relevant thought leaders,
respond proactively in crises, and to engage target audiences and
stakeholders for brand loyalty.
The Art of the Live Shot
Live shots remain a staple of television news. Reporters are under
pressure to make their live shots compelling, concise and relevant to
viewers. This interactive workshop will demonstrate the do's and don'ts
of television live shots. Is it ok to stand still? How do you walk and
talk without distracting the viewer? How do you handle disruptions
without getting yourself in trouble? Veteran, mid-career and beginning
journalists will benefit from this discussion.
Branding of Y.O.U.
Be successful, consistently, by branding yourself as a life-long
learner, a flexible and nimble worker and a change agent who gets
results. It doesn't matter what your job is, you are the leader,
manager, supervisor and decision maker of Y.O.U. YOU have to build,
manage and update your identity. OWN who you are, and sell the best of
who you are. Universally recite the things you want others to know, and say, about YOU. It's no
longer good enough to rely on phone calls and emails. If you're not
using social media, strategically networking, finding "gaps" and filling
them, you're already behind. Walk away with a game plan with action
steps, some of which you'll develop in the session. Each attending
participant will have join a branding group online and receive a FREE
three-month followup consultation. NOTE: Please bring web-accessible
devices, i.e. smart phones, tablets, laptops, etc.
The Juggling Journalist: How to Do it All, and Do it Well
As journalists, we all learned the basics very early: present a balanced
story. Attribute your quotes. Double, then triple check every fact. But
when you have to worry about lighting an interview, single-handedly
transporting yourself (and your gear) across town or posting updates to
three different social media platforms, do some of those things slip
through the cracks? Or is it those "extra” obligations that must suffer?
How do you find time to creatively shoot a story, but make sure your
reporting doesn't suffer? How do you compete with full crews from other
stations? And how do you navigate your own newsroom – staying
competitive with the two-person crews and not being pigeon-holed into
telling "cute, B-block” stories? In this workshop, we will focus on
multimedia journalism as a career: how to "do it all,” and do it well.
Play-By-Play: 25 Years of Sports News and Advocacy
2013 NABJ Hall of Fame inductee Wendall Smith was a legendary baseball
reporter. During his day, he was denied entrance as a member to the
Baseball Writers Association because of his race. Stories like this were
the norm for black journalists. Twenty five years ago, the NABJ Sports
Task Force was born to help provide a formalized support and advocacy
system for those who wanted to pursue this craft. Five years later, the
Sports Journalism Institute was created out of the Sports Task Force as a
program geared to train college students for careers in the industry.
We examine the impacts of both institutions on the industry and where
are we headed.