SATURDAY, AUGUST 6, 2011

7:30 a.m. – 9:00 a.m.
NABJ 5K WALK/RUN
Powered by The Coca-Cola Company
Location:

Kimberly Garrison, Health and Fitness Columnist and Fitness Expert

7:30 a.m. – 2:30 p.m.
NABJ GOLF TOURNAMENT
Location: Historic Freeway Golf Course

THE BILL BISHOP ANNUAL PRO-AM BENEFIT CLASSIC

8:00 a.m. – 10:00 a.m.
NABJ GOSPEL BRUNCH
Powered by Meredith Local Media Group, McDonald’s and The Coca-Cola Company
Location: Terrace Ballroom

There’s nothing quite like it – coffee with Marvin Sapp, bacon and eggs with CeCe Winans and toast and lots of jam-ming with Kirk Franklin. The list of heavy weights that have performed at the Annual NABJ Gospel Brunch is impressive. This year, there’s a hot smorgasbord. Grammy, Stellar and Dove Award-winning singer/songwriter Karen Clark-Sheard will perform. Sheard is, the youngest daughter of pioneering gospel choral director Mattie Moss Clark, began her career as a member of the Grammy-Award winning, legendary gospel female group The Clark Sisters.

The voice of the legendary Richard Smallwood to feed your soul. He has been one of the most popular inspirational artists in the music business for four decades, with classic tunes such as "Total Praise,” "Center of My Joy” and "I Love the Lord” to his credit. The Grammy-nominated singer, songwriter and pianist continues to enjoy widespread popularity and influence.

The Sharon Baptist Church Mass Choir will also perform.

The year’s Gospel Brunch will be hosted by E. Steven Collins, one of the most well-known and respected names in Philadelphia broadcasting.

8:00 a.m. – Noon
REGISTRATION & WELCOME CENTER
Location: Broad Street Foyer

Make sure to visit the registration & welcome center for all of your convention materials. Sign up for the special events, including the golf tournament, the 5k Walk / Run, and purchase tickets to the Salute to Excellence Awards Gala and Saturday Gospel Brunch.

9:00 a.m. – Noon
NABJ AUTHORS SHOWCASE & BOOKSTORE
Powered by News Corporation
Location: Exhibit Hall E

9:00 a.m. – Noon
THE CHILL SPOT: CYBER CAFÉ AND MEMBERSHIP LOUNGE
Powered by Rent-A-Center
Location: Exhibit Hall E

The Chill Spot is the place for journalists, entrepreneurs, students and all media professionals to meet up and collaborate. Take a break, chill and drink from a fountain of information. Check your email and charge your mobile devices. A cool moment in time thanks to Rent-A-Center.

10:30 a.m. – Noon
INTERACTIVE SESSIONS IV

10:30 a.m. – Noon
NABJ AUTHORS SHOWCASE: SELF PUBLISHING: THE ALTERNATIVE TO FINDING A PUBLISHER
Location: Exhibit Hall E

This panel will outline what it takes to go solo in successfully launching a book project, with a heavy emphasis on writing, editing, marketing in both the real and viral world of social media and e-publishing.

Wayne Dawkins, Author, Black Journalists: The NABJ Story and Rugged Waters: Black Journalists Swim the Mainstream
Carole Simpson, Journalist and Author, Newslady
Karen Quinones Miller, Journalist and Author, An Angry Ass Black Woman
S. Renee Smith, Journalist and Author, There is More Inside
Angela Dodson, Editor

10:30 a.m. – Noon
HEALTHY NABJ: UNDERSTANDING HEALTH REFORM
Powered by Robert Wood Johnson Foundation
Location: 116

The historic and controversial Affordable Health Care Act may be the most important civil rights legislation impacting African-Americans since the 1960’s. Although it has passed, policymakers and pundits still debate its future. What do you really know about health reform, and what it means to you, your loved ones and your community? If you’re suddenly asked to cover a story related to health-care reform, are you prepared to cover the vast changes that will take place before the law is implemented in 2014? Don’t miss this comprehensive, lively discussion with those who worked to make the Act a reality.

Lynya Floyd, Health Editor, Essence Magazine
Dr. Garth Graham, Deputy Assistant Secretary, Minority Health in the Office of Minority Health at The Department of Health and Human Services
Michael A. Rashid, President and CEO, The AmeriHealth Mercy Family of Companies
Deborah A. Reid, Senior Attorney, National Health Law Program, Washington, D.C. (invited)
John Lumpkin, Senior Vice President and Director, Health Care Group, Robert Wood Johnson Foundation

10:30 a.m. – Noon
TOOLS OF ENGAGEMENT: ASSESSING YOUR ONLINE AUDIENCE
Location: 115A

Journalism is becoming more and more of an entrepreneurial craft, as blogs and social media evolve into new means for people to brand and promote themselves and their work. Even journalists affiliated with large news organizations via full-time jobs must spend time engaging with audiences and sharing their reporting and writing.

Metrics/analytics is the science of tracking who is following your work, along with when and where from, and how they linked to it. It has become a necessary new tool in helping journalists of the digital age remain relevant and tied to audiences. Experts in social media will share what they know about metrics and analytics, and teach attendees about services such us bitly, HootSuite and TweetReach.

Melanie Eversley, Blogger and Reporter, USA Today
Michael Street, Account Supervisor, MSL Group
Matt LeMay, Platform Manager, bitly
Lynne d. Johnson, Social Media Strategist

10:30 a.m. – Noon
BLACK ATHLETE MANIFESTO
Location: 119A

The Black Athlete has suddenly changed in front of our eyes. The superstars of our games are now born in the late 1980s, where they have faint memories of the Cosby Show or The Notorious B.I.G. and definitely have little concept of the Civil Rights Movement or the sacrifices of their predecessors. How do we deal with these athletes as journalists? How do we deal with those who are in the forefront of the Twitter generation, U-Stream craze and who seem to tattoo every one of their life achievements or opinions on their bodies? How do we close the generational gap and social gap between reporters and those athletes? And are these athletes more difficult to cover than those in the past?

Kyle Draper, Studio Host, Comcast SportsNet
Jerry Brewer, Columnist, Seattle Times
Stephen A. Smith, Talk Show Host, ESPN Radio
Mitch Richmond, Former NBA Player
Vinnie Goodwill, Detroit Pistons Beat Writer, Detroit News

10:30 a.m. – Noon
GOT GAME? A NEW DESIGN FOR INNOVATIVE JOURNALISM
Location: 115C

As video games have evolved, their potential for use in storytelling has been largely untapped. This session will introduce participants to the gaming principles of story and design that can be applied in a news setting.

Andrew Humphrey, Meteorologist and Reporter, WDIV-TV
LaToya Peterson, Founder, Racialicious
Emanuel "Mani” Saint-Victor, Founder, Marveloper
Scott Anderson, Game Developer and Computer Engineer

10:30 a.m. – Noon
WRITING FOR THE WEB: TURNING BROADCAST SCRIPTS INTO WEB TEXT
Location: 121C

It sounds beautiful on the air and looks great on TV, but how can you make that same story sparkle for readers? Learn how to convert stories and scripts from broadcast into Web text that will draw traffic.

Tanya Ballard Brown, Editor, Digital News, NPR

10:30 a.m. – Noon
TRENDING SOUND: THE FUTURE OF AUDIO STORYTELLING
Location: 118C

From Audio Boo to Cinch, audio online is a trend to embrace. Attend this session to podcast your way to journalistic success.

Troy Johnson, Host, The Hang Suite
Val Hoeppner, Director of Education, Freedom Forum Diversity Institute

10:30 a.m. – Noon
FINDING START UP CAPITAL: IT’S AN INVESTMENT
Powered by UNITY Journalist’s of Color’s New U Project
Location: 118B

Getting the seed money for a start-up seems impossible but it isn’t. Find out where the money is and how you can apply to get it.

Doug Mitchell, UNITY
Tim Reese, Co-Founder, Minority Angel Investment Network
Hezekiah Griggs, Founder, H360 Capital
Greg Osberg, CEO, Philadelphia Media Network

10:30 a.m. – Noon
NEWSROOM TO CLASSROOM: OPPORTUNITIES, FUNDING & RESOURCES FOR EDUCATORS AND GRAD STUDENTS
Location: 115B

Whether you are considering the world of academia by fate or by choice, understanding how to navigate the system will be beneficial. Find out about scholarships, endowed professorships, tenure and more.

Sherri Williams, Graduate Student, Syracuse University
Lorraine Branham, Dean, S.I. Newhouse School of Public Communications, Syracuse University
Dwight Brooks, Director of Journalism, Middle Tennessee State University

10:30 a.m. – Noon
JOURNALISTS AS ENTREPRENEURS: FOUR STEPS FOR LAUNCHING AN ONLINE BUSINESS
Location: 117

NABJ Members, do you have an idea for an online business? Journalists with different backgrounds share the adventure of creating and launching a business on and off line with up-to-date tips and tools.

Donna Pierce, Contributing Editor, Upscale Magazine and Founder and Publisher, BlackAmericaCooks.com and SkilletDiaries.com
Dr. Michelle Ferrier, Founder and Publisher, LocallyGrownNews.com
Shawn Williams, Publisher and Editor, DallasSouthNews.org
Denise Clay, Freelance Writer and Editor

10:30 a.m. – Noon
THE ONE-MINUTE MEDIA MOGUL-CREATING ONLINE PORTFOLIOS
Location: 118A

This workshop will teach enterprising journalists how to create an online, multi-platform showcase of their reporting, producing & storytelling expertise. In the digital age, every journalist must communicate in every medium.

Allissa Richardson, Morgan State University
Michelle Johnson, Boston University

12:30 p.m. – 1:30 p.m.
TASK FORCE MEETINGS

Arts and Entertainment
Location: 115A

Digital Journalism
Location: 115B

Copy Editors
Location: 115C

LGBT
Location: 118A

Sports Task Force
Location: 118C

Associates Members
Location: 116

Student Members
Location: 117

1:00 p.m. – 3:00 p.m.
VISUAL TASK FORCE PHOTO AUCTION
Location: 120BC

The Visual Task Force is comprised of visual journalists in still photojournalism, design and informational graphics, broadcast photojournalism and visual leadership.

Auctioneer Fred Sweets will auction dynamic prints to the highest bidder for NABJ scholarships.

12:30 p.m. – 3:30 p.m.
NABJ FILM FESTIVAL: "THE HELP”
Powered by DreamWorks Pictures
Location: 114 Lecture Hall

Based on one of the most talked about books in years and a #1 New York Times best-selling phenomenon, "The Help” stars Emma Stone ("Easy A”) as Skeeter, Academy Award®–nominated Viola Davis ("Doubt”) as Aibileen and Octavia Spencer as Minny — three very different, extraordinary women in Mississippi during the 1960s, who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. From their improbable alliance a remarkable sisterhood emerges, instilling all of them with the courage to transcend the lines that define them, and the realization that sometimes those lines are made to be crossed — even if it means bringing everyone in town face-to-face with the changing times.

Deeply moving, filled with poignancy, humor and hope, "The Help” is a timeless and universal story about the ability to create change.

Based on one of the most talked about books in years and a #1 New York Times best-selling phenomenon, "The Help” is a provocative and inspiring look at what happens when a southern town’s unspoken code of rules and behavior is shattered by three courageous women who strike up an unlikely friendship.

THE HELP opens in theaters everywhere on August 10.

Moderator:
Tamron Hall, MSNBC

Panelists:
Viola Davis, Academy-Award© Nominated Actress
Octavia Spencer
Tate Taylor, Director/Screenwriter
Kathryn Stockett, Author

4:00 p.m. – 5:00 p.m.
NABJ FILM FESTIVAL: RED TAILS
Location: 114 Lecture Hall

Lucasfilm Ltd. is proud to preview a special sneak peek at RED TAILS – a high-flying WWII epic inspired by the heroism of the first all African-American aerial combat unit. Showcasing the inspiring story of the Tuskegee Airmen to the screen, the film celebrates the intrepid young airmen who took to the skies to fight for their country – and the fate of the free world. Selected members of the cast will make a guest appearance.

Charles Floyd Johnson, Producer

6:00 p.m. – 2:00 a.m.
SALUTE TO EXCELLENCE AWARDS GALA & AFTER-PARTY
Powered by FedEx, Toyota, Wells Fargo, and ABC6
Location:

The 2011 NABJ Salute to Excellence Gala is all about the Glam! The
Greatness! The Glossy!

Don’t miss NABJ’s annual gold carpet tribute to the media industry’s cream of the crop for their work in journalism. This year’s Salute to Excellence hosts are veteran journalist Jacque Reid, founder and owner of Jacque Reid Media, and a former CNN Headline News and BET News anchor, and Kevin Frazier, co-host of The Insider, who this spring became the first black host of a daily syndicated entertainment news magazine. Afterwards, look for the golden velvet rope for the after party that’ll leave you gleaming and begging for more! Dress the part! It’s going to the a Golden Experience you definitely don’t want to miss!

SUNDAY, AUGUST 7, 2011

9:00 a.m. – 10:00 a.m.
NABJ Board of Director’s Meeting