As a lead-up to this year’s annual NABJ Convention and Career Fair, GM offered road trip experiences to reporters from Chicago and Atlanta on their way to the convention in Philadelphia, kicking off Wednesday, August 3. Departing from their respective hometowns on Sunday, July 31, each team of journalists spend three days traveling to the convention. Along the way, they engage in community service projects that align with the theme of the NABJ convention, "The Power of Now: Claiming Your Destiny.” Their experiences are documented as part of a new series of webisodes - Road to NABJ: Powered by Chevrolet.
As part of the series, each team of journalists is assigned a list of tasks to complete in order to earn points toward a grand prize at the convention. Tasks includes community service projects, travel vlogs (video blogs), and scavenger hunts.
Official "Road to NABJ: Powered by Chevy" Trailer: